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MORE CABLE NEWS: NFL GETS A RECORD AUDIENCE ON TNT
Published September 20, 1995
The Cowboys' OT win over the Vikings on TNT Sunday drew a "whopping" 14.0 cable rating, "the highest of any programming on basic cable this year, including CNN's numbers for the Oklahoma City bombing and the O.J. Simpson trial," according to Prentis Rogers of the ATLANTA CONSTITUTION. The 14.0 is the third highest-rated telecast in TNT's history and third on cable's all- time sports list behind Bears-Vikings in '87 and Lions-Dolphins last year, both on ESPN (ATLANTA CONSTITUTION, 9/20). In Baltimore, Milton Kent notes that Sunday's TNT game drew "nearly twice the audience" that watched ESPN's coverage of Cal Ripken's record-breaking game (Baltimore SUN, 9/20). ESPN'S REACH: The current issue of ELECTRONIC MEDIA examines ESPN's recent milestone: becoming the first cable network to reach 70% of U.S. TV homes. While USA Network Senior VP/Research Tim Brooks notes that ESPN is now in "the same basket with start-up networks and some syndication," Doug Seay, Senior VP and Dir of National Broadcast at Hal Riney & Partners, adds, "On the flip side of that coin, then they can't use distribution as an excuse for small ratings" (Wayne Walley, ELECTRONIC MEDIA, 9/18 issue).