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A-B SAYS THEY NEVER CONSIDERED CANDLESTICK NAMING RIGHTS
Published September 18, 1995
In St. Louis, Robert Manor reports that Anheuser-Busch denied ever making a bid to name Candlestick after one of its products. A-B's Tony Ponturo: "We got calls from the San Francisco mayor's office, saying, 'Are you sure you are not interested?' ... We never did look at any serious proposal. There was no offer made by us, period" (ST. LOUIS POST-DISPATCH, 9/16). 3Com's naming rights deal was faciliated by Integrated Sports International, the marketing agency for the 49ers. Fred Fried, Exec VP & COO of ISI, said that although the short list included categories "that have been prevalent, such as financial institutions and the airlines," naming rights to arenas are a "ripe area" for growing companies in all categories. Bjorn Rebney, ISI's Dir of West Coast Operations, said the 3Com deal has made the Super Bowl in San Francisco a reality, adding, "People will realize that whether or not they love the name, it is necessary. It is a quality company and says something for the vibrancy of the economy in San Franscisco" (THE DAILY). TOUGH GETTING USED TO IT? George Vescey of the N.Y. TIMES writes, "They have no shame. That's my first reaction upon hearing that Candlestick Park has been violated by some dweeby Silicon Valley techno-name" (N.Y. TIMES, 9/17). A press release last week from the Giants still refers Candlestick Park (THE DAILY). Also, ESPN's Chris Berman refused to use the new name on "NFL GameDay" (ESPN, 9/17).