Below is a list of the NHL teams' major beer sponsors and
the key benefits included in each deal (THE DAILY).
TEAM SPONSOR NOTES
Ducks A-B/Miller Shared exclusivity. Signage, TV,
print, hospitality for both.
Bruins N/A Arena signage: Bud, Miller, Sam
Adams, Heineken, Rolling Rock,
Pete's Wicked Ale, Harpoon.
Sabres A-B Zamboni, dashers, scoreboard.
Labatt's, Molson signage also.
Flames Molson Broadcast, signage, dashers.
Blackhawks Miller Dashers, zamboni, signage.
Avalanche Miller Radio/TV ads, signage, print.
Stars Miller/Molson Signage.
Red Wings Miller Exclusive arena: in-ice, dashers,
signage. A-B has radio rights.
Oilers Molson Broadcast rights.
Panthers A-B Dashers, program, pocket sked.
Whalers A-B Dashers, radio, in-ice.
Kings A-B Signage, radio, print, in-ice.
Canadiens Molson Signage, TV rights, print ads.
Labatt's also has signage.
Devils A-B Dashers, print ads.
Islanders A-B Dashers, print, signage, radio.
Rangers A-B/Heineken A-B is official domestic beer
for TV, radio, publications.
Heineken has TV spots, print.
Senators^ Molson Dashers, signage, magazine ads.
Flyers A-B/Bud Ice Radio, TV, signage, dashers,
zamboni, print.
Penguins Shared SEE BELOW
Blues A-B In-ice, dashers, broadcast,
signage, zamboni.
Sharks Miller Zambonis, dasher, signage, TV,
radio.
Lightning A-B Dashers, signage, TV.
Maple Leafs Molson Broadcast, dashers.
Canucks Molson Local TV, dashers, signage.
Capitals A-B Dashers, signage.
Miller sponsors games on HTS, with
radio rights under negotiation.
Jets Molson Dashers.
NOTE: In Pittsburgh, A-B currently has the primary
sponsorship, which includes signage. However, when the upcoming
season begins, Miller will become top beer sponsor with signage
and "off-premise" promotions in places such as restaurants and
taverns. Coors, Pittsburgh Brewing and Molson also have signage
in Civic Arena. (^) The terms of the Senators deal are for the
new Palladium.
