Poll: Majority Of Americans Still Watching NFL Goodell To Meet With Media Friday Afternoon New MLS Logo Gets Mixed Reactions Avalanche To Substantially Increase Payroll NHL Media Notes NFL's Crisis Continues With Cardinals RB's Arrest Detroit Approves $450M For Arena Bonds NHL Panthers Vow To Stay In South Florida Goodell Called Out For Silence Amid Scandals NHL Decides Against Selling Jersey Ads
Upcoming Conferences and Events
SBD/15/Leagues Governing Bodies
BEER SPONSORS IN THE NHL COME FROM MORE THAN ONE TAP
Published September 15, 1995
Below is a list of the NHL teams' major beer sponsors and the key benefits included in each deal (THE DAILY). TEAM SPONSOR NOTES Ducks A-B/Miller Shared exclusivity. Signage, TV, print, hospitality for both. Bruins N/A Arena signage: Bud, Miller, Sam Adams, Heineken, Rolling Rock, Pete's Wicked Ale, Harpoon. Sabres A-B Zamboni, dashers, scoreboard. Labatt's, Molson signage also. Flames Molson Broadcast, signage, dashers. Blackhawks Miller Dashers, zamboni, signage. Avalanche Miller Radio/TV ads, signage, print. Stars Miller/Molson Signage. Red Wings Miller Exclusive arena: in-ice, dashers, signage. A-B has radio rights. Oilers Molson Broadcast rights. Panthers A-B Dashers, program, pocket sked. Whalers A-B Dashers, radio, in-ice. Kings A-B Signage, radio, print, in-ice. Canadiens Molson Signage, TV rights, print ads. Labatt's also has signage. Devils A-B Dashers, print ads. Islanders A-B Dashers, print, signage, radio. Rangers A-B/Heineken A-B is official domestic beer for TV, radio, publications. Heineken has TV spots, print. Senators^ Molson Dashers, signage, magazine ads. Flyers A-B/Bud Ice Radio, TV, signage, dashers, zamboni, print. Penguins Shared SEE BELOW Blues A-B In-ice, dashers, broadcast, signage, zamboni. Sharks Miller Zambonis, dasher, signage, TV, radio. Lightning A-B Dashers, signage, TV. Maple Leafs Molson Broadcast, dashers. Canucks Molson Local TV, dashers, signage. Capitals A-B Dashers, signage. Miller sponsors games on HTS, with radio rights under negotiation. Jets Molson Dashers. NOTE: In Pittsburgh, A-B currently has the primary sponsorship, which includes signage. However, when the upcoming season begins, Miller will become top beer sponsor with signage and "off-premise" promotions in places such as restaurants and taverns. Coors, Pittsburgh Brewing and Molson also have signage in Civic Arena. (^) The terms of the Senators deal are for the new Palladium.