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BEER SPONSORS IN THE NHL COME FROM MORE THAN ONE TAP
Published September 15, 1995
Below is a list of the NHL teams' major beer sponsors and the key benefits included in each deal (THE DAILY). TEAM SPONSOR NOTES Ducks A-B/Miller Shared exclusivity. Signage, TV, print, hospitality for both. Bruins N/A Arena signage: Bud, Miller, Sam Adams, Heineken, Rolling Rock, Pete's Wicked Ale, Harpoon. Sabres A-B Zamboni, dashers, scoreboard. Labatt's, Molson signage also. Flames Molson Broadcast, signage, dashers. Blackhawks Miller Dashers, zamboni, signage. Avalanche Miller Radio/TV ads, signage, print. Stars Miller/Molson Signage. Red Wings Miller Exclusive arena: in-ice, dashers, signage. A-B has radio rights. Oilers Molson Broadcast rights. Panthers A-B Dashers, program, pocket sked. Whalers A-B Dashers, radio, in-ice. Kings A-B Signage, radio, print, in-ice. Canadiens Molson Signage, TV rights, print ads. Labatt's also has signage. Devils A-B Dashers, print ads. Islanders A-B Dashers, print, signage, radio. Rangers A-B/Heineken A-B is official domestic beer for TV, radio, publications. Heineken has TV spots, print. Senators^ Molson Dashers, signage, magazine ads. Flyers A-B/Bud Ice Radio, TV, signage, dashers, zamboni, print. Penguins Shared SEE BELOW Blues A-B In-ice, dashers, broadcast, signage, zamboni. Sharks Miller Zambonis, dasher, signage, TV, radio. Lightning A-B Dashers, signage, TV. Maple Leafs Molson Broadcast, dashers. Canucks Molson Local TV, dashers, signage. Capitals A-B Dashers, signage. Miller sponsors games on HTS, with radio rights under negotiation. Jets Molson Dashers. NOTE: In Pittsburgh, A-B currently has the primary sponsorship, which includes signage. However, when the upcoming season begins, Miller will become top beer sponsor with signage and "off-premise" promotions in places such as restaurants and taverns. Coors, Pittsburgh Brewing and Molson also have signage in Civic Arena. (^) The terms of the Senators deal are for the new Palladium.