Dillon's Wreck Seen As Wake-Up Call For NASCAR Big Cities Not Enough To Attract NBAers Eichel Creating Demand For Sabres Jerseys Could NWSL Expand To Canada? MLB Sets New All-Star Voting Record NBPA Wants To Cover Health Care For Ex-Players Dillon's Wreck Into Catchfence Mars Coke Zero 400 NASCAR To Stop Holding Banquets At Trump Doral NBA Free Agency Begins With Money Flying NHL Rangers' Sather Passes GM Torch To Gorton
SBD/15/Leagues Governing Bodies
BEER SPONSORS IN THE NHL COME FROM MORE THAN ONE TAP
Published September 15, 1995
Below is a list of the NHL teams' major beer sponsors and the key benefits included in each deal (THE DAILY). TEAM SPONSOR NOTES Ducks A-B/Miller Shared exclusivity. Signage, TV, print, hospitality for both. Bruins N/A Arena signage: Bud, Miller, Sam Adams, Heineken, Rolling Rock, Pete's Wicked Ale, Harpoon. Sabres A-B Zamboni, dashers, scoreboard. Labatt's, Molson signage also. Flames Molson Broadcast, signage, dashers. Blackhawks Miller Dashers, zamboni, signage. Avalanche Miller Radio/TV ads, signage, print. Stars Miller/Molson Signage. Red Wings Miller Exclusive arena: in-ice, dashers, signage. A-B has radio rights. Oilers Molson Broadcast rights. Panthers A-B Dashers, program, pocket sked. Whalers A-B Dashers, radio, in-ice. Kings A-B Signage, radio, print, in-ice. Canadiens Molson Signage, TV rights, print ads. Labatt's also has signage. Devils A-B Dashers, print ads. Islanders A-B Dashers, print, signage, radio. Rangers A-B/Heineken A-B is official domestic beer for TV, radio, publications. Heineken has TV spots, print. Senators^ Molson Dashers, signage, magazine ads. Flyers A-B/Bud Ice Radio, TV, signage, dashers, zamboni, print. Penguins Shared SEE BELOW Blues A-B In-ice, dashers, broadcast, signage, zamboni. Sharks Miller Zambonis, dasher, signage, TV, radio. Lightning A-B Dashers, signage, TV. Maple Leafs Molson Broadcast, dashers. Canucks Molson Local TV, dashers, signage. Capitals A-B Dashers, signage. Miller sponsors games on HTS, with radio rights under negotiation. Jets Molson Dashers. NOTE: In Pittsburgh, A-B currently has the primary sponsorship, which includes signage. However, when the upcoming season begins, Miller will become top beer sponsor with signage and "off-premise" promotions in places such as restaurants and taverns. Coors, Pittsburgh Brewing and Molson also have signage in Civic Arena. (^) The terms of the Senators deal are for the new Palladium.