SBD/12/Sports Industrialists


     DALE EARNHARDT was on the "Tonight Show" last night.  Asked
whether racing is scary:  "It's no more dangerous than acting.  I
mean, you can catch on fire doing a Pepsi commercial" (NBC,
9/11)....RED AUERBACH will be the second inductee of Northeastern
University's Sport in Society Hall of Fame (USA TODAY,
9/12)....Bucs Hall of Famer LEE ROY SELMON was given the key to
the city in ceremonies yesterday (TAMPA TRIBUNE, 9/12)....."Hoop
Dreams" film makers STEVE JAMES and PETER GILBERT will be
featured speakers at the upcoming Portland Creative Conference.
The event is sponsored by Nike and Wieden & Kennedy (Brownstone
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