NFLPA Planning To File Special Injunction In Brady Case Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards Stephen Ross To Be More Active With Dolphins Fresno State Partnering With Nike For Redesign Stephen Jones Emerging As Face Of Cowboys Packers-Jags Will Not Move To London In '16 NFL Training Camp Notes Bears Change Training Camp Media Policies Judge Orders Brady Lawsuit To Be Heard In N.Y.
SBD/11/Sponsorships Advertising Marketing
Published September 11, 1995
In L.A., Bill Plaschke writes on the "bandanna issue" in the NFL. Although the league considered last spring to ban bandannas after complaints from high school coaches and community leaders citing gang influences, NFL Properties has "had a change of heart" -- they licensed a retailer to sell the bandannas (L.A. TIMES, 9/10)....USA TODAY's "Ad Track" is for Taco Bell's "Double Decker" ads featuring Shaquille O'Neal and Hakeem Olajuwon. Their "effectiveness -- 42% of those who knew the ads said they were very effective -- attests to the power of using sports stars to sell fast food." Taco Bell's Jerry Gramaglia said the company sold more than $50M worth of Double Deckers in July when the ads were running (USA TODAY, 9/11)....The latest in snowboards, skateboards, surfboards, and swimwear attracted 16,693 people to the Action Sports Retailer Trade Expo in San Diego (Action Sports)....Hakeem Olajuwon's business venture, Pure Tejano Water, is profiled by Lisa Rodriguez of the HOUSTON CHRONICLE. The product is positioned to the Hispanic market (HOUSTON CHRONICLE, 9/11)....Sergei Fedorov reported to Red Wings camp with a new three-year deal with Nike. He will wear Nike skates this year, and will help the company develop its hockey equipment line (DETROIT NEWS, 9/11).