SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     In L.A., Bill Plaschke writes on the "bandanna issue" in the
NFL.  Although the league considered last spring to ban bandannas
after complaints from high school coaches and community leaders
citing gang influences, NFL Properties has "had a change of
heart" -- they licensed a retailer to sell the bandannas (L.A.
TIMES, 9/10)....USA TODAY's "Ad Track" is for Taco Bell's "Double
Decker" ads featuring Shaquille O'Neal and Hakeem Olajuwon.
Their "effectiveness -- 42% of those who knew the ads said they
were very effective -- attests to the power of using sports stars
to sell fast food."  Taco Bell's Jerry Gramaglia said the company
sold more than $50M worth of Double Deckers in July when the ads
were running (USA TODAY, 9/11)....The latest in snowboards,
skateboards, surfboards, and swimwear attracted 16,693 people to
the Action Sports Retailer Trade Expo in San Diego (Action
Sports)....Hakeem Olajuwon's business venture, Pure Tejano Water,
is profiled by Lisa Rodriguez of the HOUSTON CHRONICLE.  The
product is positioned to the Hispanic market (HOUSTON CHRONICLE,
9/11)....Sergei Fedorov reported to Red Wings camp with a new
three-year deal with Nike.  He will wear Nike skates this year,
and will help the company develop its hockey equipment line
(DETROIT NEWS, 9/11).
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Related Topics:

Detroit Red Wings, NFL, Nike

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