STADIUM NOTES: WHAT'S IN A NAME? THAT WHICH WE CALL AD SPACE

     In Milwaukee, James Causey profiles the phenomena of
corporate sponsorships of stadiums and arenas.  Causey:  If their
new stadium is built, the Milwaukee Brewers will play in Put-
Your-Advertisment-Here Field" (MILWAUKEE JOURNAL SENTINEL,
9/9)....In Sunday's PHILADELPHIA INQUIRER, James O'Neill writes,
"The [state of NJ's] decision to rename the Byrne Meadowlands
Arena is part of a growing trend among cash-strapped governments
to raise extra revenue without raising taxes" (PHILADELPHIA
INQUIRER, 9/10)....Jeff Borden examines PSLs in CRAIN'S CHICAGO
BUSINESS noting that they  could prove to be "valuable assets" to
Bears fans.  Seat options used to build Texas Stadium in Dallas,
sold for $1,000 in '68, are now going for $15,000.  Borden notes
a comparable investment in Standard & Poor's 500 index stocks in
'68 would only yield $13,679 (CRAIN'S CHICAGO BUSINESS,
9/11)....The MCI Center ran a quarter-page ad in Sunday's
WASHINGTON POST urging businesses to purchase corporate seating
plans (WASHINGTON POST, 9/10).