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STADIUM NOTES: WHAT'S IN A NAME? THAT WHICH WE CALL AD SPACE
Published September 11, 1995
In Milwaukee, James Causey profiles the phenomena of corporate sponsorships of stadiums and arenas. Causey: If their new stadium is built, the Milwaukee Brewers will play in Put- Your-Advertisment-Here Field" (MILWAUKEE JOURNAL SENTINEL, 9/9)....In Sunday's PHILADELPHIA INQUIRER, James O'Neill writes, "The [state of NJ's] decision to rename the Byrne Meadowlands Arena is part of a growing trend among cash-strapped governments to raise extra revenue without raising taxes" (PHILADELPHIA INQUIRER, 9/10)....Jeff Borden examines PSLs in CRAIN'S CHICAGO BUSINESS noting that they could prove to be "valuable assets" to Bears fans. Seat options used to build Texas Stadium in Dallas, sold for $1,000 in '68, are now going for $15,000. Borden notes a comparable investment in Standard & Poor's 500 index stocks in '68 would only yield $13,679 (CRAIN'S CHICAGO BUSINESS, 9/11)....The MCI Center ran a quarter-page ad in Sunday's WASHINGTON POST urging businesses to purchase corporate seating plans (WASHINGTON POST, 9/10).