Pirates' Coonelly Talks TV Deal, Payroll Pirates' McCutchen Has Rising Marketing Power McCutchen Could See Marketing Boost With MVP Pirates' Nutting Touts Club's Culture Change Pirates To Raise Ticket Prices For '14 Reds Break Ballpark Attendance Mark Pirates Continuing To See Increased Metrics Reds' ASG Could Cost Taxpayers $5M Pirates Attendance Low Despite Strong Record Pirates Resume Use Of Security Wands
SBD/30/Sponsorships Advertising Marketing
MORE FALLOUT FROM THE MARKETING DIVISION FOR THE PIRATES
Published August 30, 1995
The Pirates continue to run off-beat ads to boost attendance. The club "has been poking fun at its dismal attendance and using other jokes to reach out to unsmiling fans." The humor is meant to "be self-deprecating." One recent ad: "Our marketing department's exhaustive research has concluded that our low attendance figures may be due in large part to uncomfortable seating. Please remember to fold the seat down. Thank you." A few Pirate fans have complained about the ads, questioning if the team was "calling them stupid." One ad for a recent Pirates/Reds game read: "A Bunch of SNARLING, RUTHLESS, CUTTHROAT, SEAFARING BANDITS versus a primary color." Steve Greenberg, Pirates VP/Marketing: "This season is a wash. We will poke fun at ourselves, even if they don't come to the game" (KNIGHT RIDDER/TRIBUNE BUSINESS NEWS, 8/30). The Pirates drew 7,634 for their game last night, in which pitcher Paul Wagner came within one out of a no-hitter (THE DAILY).