Pirates Owner Says Club Underperformed In '16 Pirates Threaten Suit For Ballpark Upgrades Reds Get Equity Stake In FS Ohio In New Deal Pirates Proceed With Kang Bobblehead Giveaway Kang Puts Spotlight On MLB Policy Pittsburgh Teams Honor Missing Military Members Reds' Free Pizza Giveaway Falling Short Reds Broadcaster Says He Will Return For '17 La Russa Confronts Pirates Broadcaster Pirates-Marlins Puerto Rico Series Moved To Miami
SBD/30/Sponsorships Advertising Marketing
MORE FALLOUT FROM THE MARKETING DIVISION FOR THE PIRATES
Published August 30, 1995
The Pirates continue to run off-beat ads to boost attendance. The club "has been poking fun at its dismal attendance and using other jokes to reach out to unsmiling fans." The humor is meant to "be self-deprecating." One recent ad: "Our marketing department's exhaustive research has concluded that our low attendance figures may be due in large part to uncomfortable seating. Please remember to fold the seat down. Thank you." A few Pirate fans have complained about the ads, questioning if the team was "calling them stupid." One ad for a recent Pirates/Reds game read: "A Bunch of SNARLING, RUTHLESS, CUTTHROAT, SEAFARING BANDITS versus a primary color." Steve Greenberg, Pirates VP/Marketing: "This season is a wash. We will poke fun at ourselves, even if they don't come to the game" (KNIGHT RIDDER/TRIBUNE BUSINESS NEWS, 8/30). The Pirates drew 7,634 for their game last night, in which pitcher Paul Wagner came within one out of a no-hitter (THE DAILY).