SBD/28/Sports Media

IMG, GERMAN MEDIA COMPANY BID $1B FOR WORLD CUP RIGHTS

     IMG and Hamburg-based UFA Film and Television, a subsidiary
of German media giant Bertelsmann, have made a joint bid of $1B
for world broadcasting rights to the 2002 World Cup.  That amount
is four times higher than the marketing figure for the '94 U.S.
World Cup.  UFA spokesperson Stefan Thies described the offer as
a "negotiating basis for detailed talks" with FIFA.  The 2002
World Cup will be held in either Japan or South Korea, with a
decision due next year (AP/RICHMOND TIMES-DISPATCH, 8/26).
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