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IMG, GERMAN MEDIA COMPANY BID $1B FOR WORLD CUP RIGHTS
Published August 28, 1995
IMG and Hamburg-based UFA Film and Television, a subsidiary of German media giant Bertelsmann, have made a joint bid of $1B for world broadcasting rights to the 2002 World Cup. That amount is four times higher than the marketing figure for the '94 U.S. World Cup. UFA spokesperson Stefan Thies described the offer as a "negotiating basis for detailed talks" with FIFA. The 2002 World Cup will be held in either Japan or South Korea, with a decision due next year (AP/RICHMOND TIMES-DISPATCH, 8/26).