Menu
Sponsorships Advertising Marketing

PEPSI SPEARHEADING NEW TREND IN AMBUSH MARKETING?

Some recent developments in sports marketing have many observers crying "foul," according to Jensen & Whalen of ADVERTISING AGE. PepsiCo is cited as one company launching sports campaigns "without ponying up the once-requisite heavy sponsorship dollars. But as such deals become more routine...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/28/Sponsorships-Advertising-Marketing/PEPSI-SPEARHEADING-NEW-TREND-IN-AMBUSH-MARKETING.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/28/Sponsorships-Advertising-Marketing/PEPSI-SPEARHEADING-NEW-TREND-IN-AMBUSH-MARKETING.aspx

CLOSE