Sponsorships Advertising Marketing

WITH KIJANA SIDELINED, NIKE LOOKS TO ROUND UP A COLT

8.25.1995

     Nike is forced to change their marketing plans in the wake
of KiJana Carter's season-ending knee injury.  Carter had signed
on with Nike Sports Management and figured prominently in the
company's portfolio, including filming him for Nike's
"centerpiece commercial for the NFL season."  But Carter's injury
forced Nike officials to cancel the shoot.  Colts running back
Marshall Faulk will participate in Carter's place (Vancouver
PROVINCE, 8/25).

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