SBD/22/Franchises

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  • BULLETS OWNER ABE POLLIN MULLS NAME CHANGE

         "In addition to new uniforms, a new logo, and new colors,"
    the Bullets will apparently be getting a new name, according to
    Richard Justice of the WASHINGTON POST.  Sources said yesterday
    that Owner Abe Pollin has decided that when the Bullets leave
    USAir Arena after the '96-97 season for the proposed downtown MCI
    Center, "they'll no longer be the Bullets."  Justice reports that
    Pollin will allow fans to select the new name later this year in
    a name-the-team contest, reportedly to be sponsored by Boston
    Market.  The Washington Post is also discussing a possible
    promotional role in the endeavor (WASHINGTON POST, 8/22).
    

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  • FRANCHISE NOTES: TWINS TAKING A BEATING ON AND OFF FIELD

         The Twins, with the worst record in the major leagues, are
    not faring much better off the field.  The team's gross ticket
    receipts are down 42.6% and concession income is down $892,913
    from last year, according to Sid Hartman of the Minneapolis STAR-
    TRIBUNE.  Hartman writes that Owner Carl Pohlad "could lose in
    excess" of $10M this year (STAR-TRIBUNE, 8/22)....The Jaguars'
    home debut last Friday is the subject of an article in this
    morning's N.Y. TIMES.  Mireya Navarro writes that the team's
    arrival brings "a new image for this city of Southern roots and
    cosmopolitan dreams" (N.Y. TIMES, 8/22)....In an op/ed piece in
    Sunday's HOUSTON CHRONICLE, Allen Sanderson, an economics
    professor at the Univ. of Chicago, analyzes the "Games Oilers
    Play."  Sanderson equates professional sports team owners' desire
    for a new stadium with his own automobile situation:  "I
    currently drive a Honda Accord ... It must serve multiple
    purposes for me -- sporty driving, off-road exploring,
    transporting several children and their possessions and for more
    elegant social occasions.  My modest fantasy would be to own four
    separate cars for these purposes ... Does my Honda serve all
    those functions perfectly well?  Of course not, but until I
    become very wealthy or find someone to bankroll my wants, it just
    has to do.  Sports team owners are in the same situation.  Cities
    and their taxpayers would be much better served financially if
    teams shared facilities" (HOUSTON CHRONICLE, 8/20).
    

    Print | Tags: Edmonton Oilers, Franchises, Jacksonville Jaguars, Minnesota Twins
  • RAIDERS PREPARE BAY AREA AD CAMPAIGN

         The Raiders "are preparing to blitz the Bay Area with
    perhaps the most pervasive advertising campaign ever run for a
    pro football team," according to Peter Fimrite of the SAN
    FRANCISCO CHRONICLE.  Max Muhleman, who has been brought in to
    take over the team's marketing efforts, said the ads will
    "emphasize the planned renovations" to the Coliseum for the '96
    season (SAN FRANCISCO CHRONICLE, 8/22).  In Oakland, Judy
    Ronningen reports that the new marketing blitz will "focus on the
    area of weakest sales":  the club seats that require annual fees
    as high as $1,600 per season.  Muhleman Marketing VP Tamera Green
    said the revised effort will emphasize the "perks" of the club
    seats, such as "free close-in parking, waiter service at the
    seats, and better chairs" (OAKLAND TRIBUNE, 8/22).
         JUDGE RULES FINANCIAL DOCUMENTS PUBLIC:  In a suit brought
    by the SAN JOSE MERCURY NEWS, an Alameda County judge yesterday
    ordered public officials to release key financial documents in
    the Raiders deal, saying the information may not be kept from the
    public.  The papers must be given to the newspaper by Thursday
    morning unless an appeals court orders a stay (Dan Stober, SAN
    JOSE MERCURY NEWS, 8/22).
    

    Print | Tags: Franchises, Oakland Raiders
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