Sports Industrialists

FEELING PRESSURE IN THE POCKET? TRY ONE OF KOSAR'S CARDS

8.16.1995

     Dolphins reserve QB BERNIE KOSAR has started his own
greeting card business.  Kosar, Chair of Bernie Kosar Greeting
Cards Co., will introduce the first officially licensed NFL
greeting cards ever produced.  For $2, fans will be able to buy
cards with the 30 NFL teams, and 20 of the top college programs.
Seven years ago, Kosar formed a patnership with a man who owns 10
Hallmark stores, and their businesss continued to grow.  Now the
cards will be test marketed at local Sports Authority and JC
Penney stores.  One example: "Happy Birthday to my favorite
Redskins fan!  Hope you have a winning birthday."  Kosar is happy
with the venture, and they are thinking of producing music
related cards.  Kosar: "MEATLOAF has talked to us about getting
involved" (Armando Salguero, MIAMI HERALD, 8/16).

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