Sponsorships Advertising Marketing

ADIDAS PLANNING TO GO PUBLIC

8.16.1995

     Adidas, the German sports shoe and clothing company, is
preparing to go public with an international share offering,
according to today's FINANCIAL TIMES.  It is "believed Adidas
will offer about one third of its shares to investors in Germany
and abroad" in an offering scheduled for November.  The offering
will allow current investors, headed by former Saatchi & Saatchi
CEO Robert Louis-Dreyfus, to pay off bank debt used to buy into
Adidas.  Mr. Louis-Dreyfus "has overseen a rapid improvement in
profits since he became chairman in 1993.  Considerable work has
been done to reposition Adidas in the competitive sportswear
market," and the company expects a "further rise" in profits this
year (Antonia Sharpe, FINANCIAL TIMES, 8/16).

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