Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
WILL CBS' COVERAGE OF THE OPEN BE THE "MARY AND MAC SHOW"?
Published August 10, 1995
CBS' coverage of the US Open is previewed by Mark Preston in this month's TENNIS magazine. John McEnroe's latest non- exclusive contract with NBC will allow him to work with CBS, although not in the two-man booth as he prefers at NBC. McEnroe will be paired with Mary Carillo and Tim Ryan. Two years ago, McEnroe went on record saying Carillo, his former doubles partner, should not be calling men's tennis and suggested CBS "employed her simply to 'sell more Perrier.'" Preston writes that the "daring paring" of the two "promises to make CBS' the most unpredictable booth since John Wilkes." Although CBS Exec VP/Production Rick Gentile "insists" Open coverage "will not become the Mary and Mac show," Preston writes "it's being naive to thing that the feuding former friends won't add some spark to the already electric Open atmosphere" (TENNIS, 9/95 issue).