SBD/10/Sports Media

WILL CBS' COVERAGE OF THE OPEN BE THE "MARY AND MAC SHOW"?

     CBS' coverage of the US Open is previewed by Mark Preston in
this month's TENNIS magazine.  John McEnroe's latest non-
exclusive contract with NBC will allow him to work with CBS,
although not in the two-man booth as he prefers at NBC.  McEnroe
will be paired with Mary Carillo and Tim Ryan.  Two years ago,
McEnroe went on record saying Carillo, his former doubles
partner,  should not be calling men's tennis and suggested CBS
"employed her simply to 'sell more Perrier.'"  Preston writes
that the "daring paring" of the two "promises to make CBS' the
most unpredictable booth since John Wilkes."  Although CBS Exec
VP/Production Rick Gentile "insists" Open coverage "will not
become the Mary and Mac show," Preston writes "it's being naive
to thing that the feuding former friends won't add some spark to
the already electric Open atmosphere" (TENNIS, 9/95 issue).
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CBS, NBC, Media, Viacom

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