SBD/10/Sports Media

NETSCAPE IS TRUCKIN' -- MEDIA NOTES

     Netscape Communications Corp., the designers of "Netscape
Navigator," a program that allows computer users to access the
World Wide Web on the internet, "zoomed on to Wall Street on
Wednesday, creating a roar of speculation," according to this
morning's Minneapolis STAR-TRIBUNE.  Shares in the company's IPO
started the day at $28, peaked to $75 and finished at $58.25 on
the NASDAQ Stock Market.  Netscape users represent 70% of those
using the Web.  Investors in the company include Adobe, TCI,
Times Mirror, Knight-Ridder and Hearst Corp. (Minneapolis STAR
TRIBUNE, 8/10)....ESPN and NBC sports have reached an agreement
that will give the cable carrier exclusive rights to a variety of
US Olympic Trials in '96.  ESPN and ESPN2 will air 77 hours of
Olympic Trial events, including 18 live hours of US Track and
Field trials (ESPN)....Chrysler Corp.'s Mopar Parts division will
renew its sponsorship of Detroit Lions football on WWJ-Radio for
the '95 season.  Mopar has advertised during the team's pre- and
post-game shows for the last four years (Chrysler)....Raycom,
Inc. is producing and distributing a one-hour special titled "The
Final Roundup" that will preview the final season of Southwest
Conference Football. The show is scheduled to air on 21 stations
in TX, LA and AR (Raycom)....Patriots owner Bob Kraft was
reportedly upset after an official from new team broadcasting
partner WBCN-FM defended glitches in the station's first
broadcast by saying the team's performance wasn't perfect either
and "The defense sucked" (BOSTON HERALD, 8/10).
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