SBD/10/Sports Media

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         The Eagles yesterday announced an four-year extension with
    Infinity Broadcasting-owned WYSP-FM to remain the team's flagship
    station.  Infinity will reportedly pay the Eagles $18M over four-
    years under the agreement.  WYSP will retain the rights to the
    "Ray Rhodes Show," and continue to carry pre- and post-game
    coverage (Kevin Mulligan, PHILADELPHIA DAILY NEWS, 8/10).

    Print | Tags: Philadelphia Eagles, Media

         The IHL and SportsChannel Regional Network yesterday
    announced a 21-game national cable TV package.  SportsChannel's
    coverage will begin on the league's opening weekend and run
    though the regular season and playoffs, including the league's
    All-Star Game.  Games will be shown on SportsChannel's eight
    regional networks.  SportsChannel will feature an IHL "Game of
    the Week" during the league's final five regular season
    Saturdays. (IHL).  The IHL's Greg Elliott told THE SPORTS
    BUSINESS DAILY that league cities not covered by SportsChannel's
    regional networks will see games thorough their Prime Network
    local affiliates or other local cable channels (THE DAILY).
         PRODUCTION:  SportsChannel will have the ability to place
    cameras in locker rooms before games and during intermission
    along with installing microphones on players during game action
         MARKETING ANGLE:  As part of the agreement, SportsChannel
    and the league will form a marketing relationship that will
    include visibility for SportsChannel at league events.
    SportsChannel will have its logo placed on player helmets during
    the IHL All-Star Game and provide the league with 30- and 60-
    second spots to advertise league merchandise on its regional
    networks (IHL).

    Print | Tags: Media

         Netscape Communications Corp., the designers of "Netscape
    Navigator," a program that allows computer users to access the
    World Wide Web on the internet, "zoomed on to Wall Street on
    Wednesday, creating a roar of speculation," according to this
    morning's Minneapolis STAR-TRIBUNE.  Shares in the company's IPO
    started the day at $28, peaked to $75 and finished at $58.25 on
    the NASDAQ Stock Market.  Netscape users represent 70% of those
    using the Web.  Investors in the company include Adobe, TCI,
    Times Mirror, Knight-Ridder and Hearst Corp. (Minneapolis STAR
    TRIBUNE, 8/10)....ESPN and NBC sports have reached an agreement
    that will give the cable carrier exclusive rights to a variety of
    US Olympic Trials in '96.  ESPN and ESPN2 will air 77 hours of
    Olympic Trial events, including 18 live hours of US Track and
    Field trials (ESPN)....Chrysler Corp.'s Mopar Parts division will
    renew its sponsorship of Detroit Lions football on WWJ-Radio for
    the '95 season.  Mopar has advertised during the team's pre- and
    post-game shows for the last four years (Chrysler)....Raycom,
    Inc. is producing and distributing a one-hour special titled "The
    Final Roundup" that will preview the final season of Southwest
    Conference Football. The show is scheduled to air on 21 stations
    in TX, LA and AR (Raycom)....Patriots owner Bob Kraft was
    reportedly upset after an official from new team broadcasting
    partner WBCN-FM defended glitches in the station's first
    broadcast by saying the team's performance wasn't perfect either
    and "The defense sucked" (BOSTON HERALD, 8/10).

    Print | Tags: Detroit Lions, ESPN, NBC, New England Patriots, Media, Walt Disney

         The NFL is introducing several new products for the home
    computer as a "natural progression to multimedia," according to
    NFL Properties' Tom Richardson.  Richardson tells USA TODAY the
    league hopes several new CD-ROMs will be an opportunity to see
    the league's history "all come together in what we hope is a more
    compelling story."  Among the league's new releases:  "75
    Seasons: The History of the NFL" on CD version for Macintosh and
    Windows; "The Official 1995-1996 NFL Interactive Yearbook" on CD
    for Mac and Windows; "NFL Math" on disk for Mac and Windows -- a
    program helping kids learn math skills through football; "NFL
    Screen Savers" available by team.  The league will also revamp
    its Web site by the September 3 regular season opener. The
    address: http:// (USA TODAY, 8/10).

    Print | Tags: NFL, Media

         CBS' coverage of the US Open is previewed by Mark Preston in
    this month's TENNIS magazine.  John McEnroe's latest non-
    exclusive contract with NBC will allow him to work with CBS,
    although not in the two-man booth as he prefers at NBC.  McEnroe
    will be paired with Mary Carillo and Tim Ryan.  Two years ago,
    McEnroe went on record saying Carillo, his former doubles
    partner,  should not be calling men's tennis and suggested CBS
    "employed her simply to 'sell more Perrier.'"  Preston writes
    that the "daring paring" of the two "promises to make CBS' the
    most unpredictable booth since John Wilkes."  Although CBS Exec
    VP/Production Rick Gentile "insists" Open coverage "will not
    become the Mary and Mac show," Preston writes "it's being naive
    to thing that the feuding former friends won't add some spark to
    the already electric Open atmosphere" (TENNIS, 9/95 issue).

    Print | Tags: CBS, NBC, Media, Viacom
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