NFL Criticized For Suspending Rice Just Two Games SBJ/SBD Seek Hockey/Soccer Beat Writer James Dolan Tops List Of N.Y.'s Most Powerful Under Armour's Sales Up 34% In FY Q2 Int'l Crown Organizers Bullish On First Event C-USA Set To Offer Full Scholarships To Athletes Casey Wasserman Takes Over L.A.'s Olympics Bid Sporting KC Unveils National Training Center Plans Mayweather Gets Nevada Promoter's License Broncos Move Forward Without Bowlen
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
RIPKEN STREAK CAUSING A FIRE ON THE MARKETING MOUNTAIN
Published August 10, 1995
Cal Ripken Jr's "predicted publicity bonanza" as he closes in on Lou Gehrig's consecutive game streak is examined by Michael Hiestand of USA TODAY. The Tufton Group, the MD-based firm who handles Ripken's marketing, say there are "already about 30 Ripken licensees," but that they hope to "close breakthrough national deals with a car maker, cereal and apparel maker" The Curtis Management Group, a division of the Indianapolis-based CMG Worldwide who represent Gehrig, is offering increased licensing and marketing opportunities during Ripken's run at the streak. Hiestand reports Curtis Management has "recently signed about a dozen Gehrig licensees" (USA TODAY, 8/10).