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NORTHWEST ENTERTAINMENT GROUP RUMORED TO BE CHANGING NAME
Published August 10, 1995
The Northwest Entertainment Group may be looking to change their name, according to this morning's VANCOUVER SUN. The rumored new name for the owner of the Canucks, Grizzlies, and GM Place is either Orca Entertainment Group or Orca Island Entertainment Group. VP/Communications Tom Mayenknecht: "Nothing has been finalized in terms of the corporate identity, but we are looking for a number of visual elements." Mayenknecht said NEG Chair Arthur Griffiths had "challenged senior management to find ways to mark the new era," and suggested the name change be in place by the opening of the GM Place on September 19. Among the changes is a "more aggressive foray into publishing and a multiple presence on the internet to complement other marketing ploys." NEG is looking to publish three magazine, one for Grizzlies and Canucks fans and another "promoting the company's other entertainment ventures" (Daphne Bramham, VANCOUVER SUN, 8/10).