SBD/10/Franchises

NORTHWEST ENTERTAINMENT GROUP RUMORED TO BE CHANGING NAME

     The Northwest Entertainment Group may be looking to change
their name, according to this morning's VANCOUVER SUN.  The
rumored new name for the owner of the Canucks, Grizzlies, and GM
Place is either Orca Entertainment Group or Orca Island
Entertainment Group.  VP/Communications Tom Mayenknecht: "Nothing
has been finalized in terms of the corporate identity, but we are
looking for a number of visual elements."  Mayenknecht said NEG
Chair Arthur Griffiths had "challenged senior management to find
ways to mark the new era," and suggested the name change be in
place by the opening of the GM Place on September 19.   Among the
changes is a "more aggressive foray into publishing and a
multiple presence on the internet to complement other marketing
ploys."  NEG is looking to publish three magazine, one for
Grizzlies and Canucks fans and another "promoting the company's
other entertainment ventures" (Daphne Bramham, VANCOUVER SUN,
8/10).
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