SBD/28/Sports Industrialists

NAMES IN THE NEWS

     "Entertainment Tonight" reported Fox studio analyst and
former Raider HOWIE LONG has impressed the director of his
current film project "Broken Arrow" so much, the script has been
changed to keep Long's character from dying ("ET,"
7/27)....MICHAEL JORDAN starts shooting "Space Jam" on Tuesday
and "Entertainment Tonight" took a behind-the-scenes look at his
new commercial for Hanes ("Entertainment Tonight,"
7/27)....ARANTXA SANCHEZ VICARIO joined Jay Leno on the "Tonight
Show."  On the return of Monica Seles, "I think it is good.  It
will make more competition" (NBC, 7/27)....DAN RATHER will
reportedly host the televised closing ceremonies of the Boston
Garden in September (BOSTON HERALD, 7/28)....Saints Owner TOM
BENSON has withdrawn franchise applications for the NBA and AHL,
citing a desire to focus on the Saints (New Orleans TIMES-
PICAYUNE, 7/23).
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