SBD/27/Sports Media

NEW HEAD OF TURNER SUPERSTATION LOOKS TO BOOST MARKETING

     Terry Segal has resigned as President of the TBS
SuperStation, according to this morning's ATLANTA CONSTITUTION.
He will be replaced by 29-year-old William Burke, described as a
"young marketer" who has "successfully marketed everything from
Mattel's He-Man dolls to Disney characters.  His mission now is
to make TBS as recognizable as Mickey Mouse."  Burke had been
serving as general manager at Turner Classic Movies.  Turner
Entertainment Group President Scott Sassa:  "Terry did a good
job, but he's taken TBS as far as he can.  It's time to put in
some new horses" (Charles Haddad, ATLANTA CONSTITUTION, 7/27).
TBS aired 118 Braves games in '94, and is set to carry 25 NBA
games on Wednesday nights this coming season.
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