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NEW HEAD OF TURNER SUPERSTATION LOOKS TO BOOST MARKETING
Published July 27, 1995
Terry Segal has resigned as President of the TBS SuperStation, according to this morning's ATLANTA CONSTITUTION. He will be replaced by 29-year-old William Burke, described as a "young marketer" who has "successfully marketed everything from Mattel's He-Man dolls to Disney characters. His mission now is to make TBS as recognizable as Mickey Mouse." Burke had been serving as general manager at Turner Classic Movies. Turner Entertainment Group President Scott Sassa: "Terry did a good job, but he's taken TBS as far as he can. It's time to put in some new horses" (Charles Haddad, ATLANTA CONSTITUTION, 7/27). TBS aired 118 Braves games in '94, and is set to carry 25 NBA games on Wednesday nights this coming season.