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GAGE MARKETING GROUP LAUNCHES SPORTS MARKETING DIVISION

     Gage Marketing Group, one of the nation's largest promotion
marketing agencies, will launch a sports marketing division.  The
MN-based firm will be headed by Lou Raiola, who was appointed
VP/Gage Sports Marketing.  Gage has signed the NHL and NFL Alumni
as initial clients.  The firm, which was named internet marketing
agency for the NHL in May, will continue to assist the league in
development of their internet site.  Gage was named worldwide
marketing agency for the NFL Alumni in June and is developing
corporate partnerships and the NFL Alumni brand (Gage).

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