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RAIDERS CLOSE DEAL WITH NEW BAY AREA RADIO PARTNER
Published July 26, 1995
The Raiders yesterday officially announced that KSAN-FM will be the team's flagship radio station, with games to be simulcast on KNEW-AM, according to this morning's SAN FRANCISCO CHRONICLE. The announcement "brings an end to a frantic period in which the deal was confirmed by Raiders executive assistant Al LoCasale, then reportedly wiped out by rumors of a sale of the broadcasting company that controls KNEW and KSAN." That sale, of Shamrock Broadcasting to Chancellor Radio, may still take place, but it would no longer have any affect on the Raiders deal. KNEW/KSAN GM Bruce Blevins said the station made a "sizable investment," although sources at the station insist that the deal was for less than $1M. Most believe that the station will not be able to "recoup the investment" without the time to sell advertising (SAN FRANCISCO CHRONICLE, 7/26). BOSTON STATIONS TO CHANGE THEIR SOX? "More and more it appears tiny Channel 68 may snatch the Red Sox from far larger Boston television stations," according to Jack Craig in this morning's BOSTON GLOBE. WABU-TV (Channel 68) is owned by Boston University, and BU President John Silber is said to endorse the idea of paying approximately $50M over five years for "a venture that appears to be a money loser." The Red Sox reportedly are seeking a direct rights fee (said to be $12M a year for 75 games), "free from revenue sharing that would require also sharing the risk of lagging sales as baseball goes through a decline." The parent companies of WSBK (the current rights holder) and WLVI -- Paramount and Tribune Co. respectively -- "are firmly against a deal destined to lose money." For WABU, however, the Red Sox would be a way to boost viewership up from their position as the "least watched station" in Boston (BOSTON GLOBE, 7/28). RIDING THE INDIANS WAVE: During the peak baseball listening hours of 7-10pm, WKNR-AM, which carries all Indians games, is averaging a 15.3 Arbitron share witb 28,666 listeners age 12 and above in any given quarter-hour. That is up by almost 5 share points and 7,666 listeners from a comparable ratings period two years ago. The current book measures ratings from March 30 to June 21, and WKNR GM Jim Glass notes that the numbers might have been stronger with a full season (Bob Dolgan, Cleveland PLAIN DEALER, 7/26).