LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets Source: NFL Considers Ending "Thursday Night Football" NBC, Not NBCSN, To Air NHL All-Star Game Iger Discusses ESPN Subscriber Losses, BAM Tech Golf Expected To Stay In Olympics Through '24 Mexico City Game Doesn't Help "MNF" Rating
ATLANTA, ONE YEAR OUT: NBC KICKS OFF OLYMPIC COVERAGE
Published July 24, 1995
Bob Costas hosted NBC's first look at the route of the Olympic torch through America before the '96 Games ("Atlanta 1996," NBC, 7/23)....CNN's Brent Webber reported on the U.S. hosting two Olympiads in the next seven years, and examined corporate sponsorship in L.A. '84 and Atlanta '96. Salt Lake 2002 Exec Dir Tom Welch: "The interest being shown by the corporate sponsors has never been higher." Welch called it an "opportunity to take all of those dollars and focus them into what the charge of the Olympic movement is all about" ("Sports Tonight," CNN, 7/23)....ACOG's Billy Payne: "I've been saying our report card is about a B+. I'd be sacred to say it was any better because people might start to get a little lazy around here" (ESPN, 7/23).