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ATLANTA, ONE YEAR OUT: NBC KICKS OFF OLYMPIC COVERAGE
Published July 24, 1995
Bob Costas hosted NBC's first look at the route of the Olympic torch through America before the '96 Games ("Atlanta 1996," NBC, 7/23)....CNN's Brent Webber reported on the U.S. hosting two Olympiads in the next seven years, and examined corporate sponsorship in L.A. '84 and Atlanta '96. Salt Lake 2002 Exec Dir Tom Welch: "The interest being shown by the corporate sponsors has never been higher." Welch called it an "opportunity to take all of those dollars and focus them into what the charge of the Olympic movement is all about" ("Sports Tonight," CNN, 7/23)....ACOG's Billy Payne: "I've been saying our report card is about a B+. I'd be sacred to say it was any better because people might start to get a little lazy around here" (ESPN, 7/23).