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NBC SPORTS APPAREL TO BE CARRIED AT SEARS LOCATIONS
Published July 19, 1995
NBC Sports and NBA Properties have reached an agreement with Sears to centralize the store's men's licensed sports apparel area into one NBC Sports-themed location. All 800 Sears stores will carry NBC Sports products and apparel, which is marketed and licensed by NBA Properties. The material carried by Sears will be similiar to what NBC announcers wear during NBC Sports broadcasts (NBA).