SBD/19/Sponsorships Advertising Marketing

NBC SPORTS APPAREL TO BE CARRIED AT SEARS LOCATIONS

     NBC Sports and NBA Properties have reached an agreement with
Sears to centralize the store's men's licensed sports apparel
area into one NBC Sports-themed location.  All 800 Sears stores
will carry NBC Sports products and apparel, which is marketed and
licensed by NBA Properties.  The material carried by Sears will
be similiar to what NBC announcers wear during NBC Sports
broadcasts (NBA).
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Related Topics:

NBA, NBC, Sears

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