Fresno State Partnering With Nike For Redesign Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition
SBD/18/Sponsorships Advertising Marketing
ROLLER HOCKEY GOODS AND APPAREL HOT AT NSGA SHOW
Published July 18, 1995
This morning's CHICAGO TRIBUNE looks at the "boom" in Roller Hockey. A study released yesterday at the NSGA World Sports Expo in Chicago showed that in-line hockey is now played by 2.2 million U.S. children and adults. NSGA Assoc Dir of Research and Information Thomas Doyle: "The only question I have is whether it will eventually overtake basketball. I'm not sure it will, but I expect it to be close." There are more than 400 in-line booths at the NSGA show, up from 250 last year. The TRIBUNE's Bob Condor writes that most industry observes expect Nike, owner of manufacturer Canstar, to "fully glide into roller and street hockey apparel in the near future" (CHICAGO TRIBUNE, 7/18). WHAT'S HOT: This week's NEWSWEEK looks at "The Good, the Bad, and the Ugly" at the NSGA show. Among the highlights: "Sock-et," which enables runners to hold on to keys and cash in hidden pockets, and the "Walkvest," where 16 pounds of weights can added into pockets for true walking exercise enjoyment (NEWSWEEK, 7/24 issue).