Details Emerge About Rio Games Golf Fields L.A. Increases Efforts For '24 Games Bid Quicken Could Sponsor Tiger's DC Event Report Shows Boston Could Feasibly Host Olympics U.S. Bid City For '24 Games Expected By Year's End Bach Ecstatic With Sochi Games Closing Ceremony Showcases Russian Pride NBC Flat With Turin Heading Into Sunday USOC Happy With Performance At Sochi More Extreme Sports Coming To Olympics?
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Published July 14, 1995
According to an economic study by the Univ. of Georgia, the '96 Games will have created 80,000 jobs and will contribute $5B to GA's economy. The study looks at economic impact between '91 and '97 (ATLANTA CONSTITUTION, 7/13).... With one year until the games, two of the four Olympic Village dormitories are sinking. The sinking could lead to some major structural and potential p.r. problems as the AOGC and the state try to solve the problem. A final engineering report is due soon days (ATLANTA CONSTITUTION, 7/13; USA TODAY, 7/14)....ACOG organizers are scaling back plans to sell 2 million personalized bricks for the Olympic Centennial Park. The new target of 1 million is also in doubt, since only 160,000 $35 bricks have been sold to date. The brick break-even mark: 748,000. Slow brick sales could lead to a potential $5-10M shortfall for ACOG (USA TODAY, 7/13)....AT&T has hired BBDO for its Olympic sponsorship campaign, expected to cost $40M (ADWEEK, 7/10).