SBD/14/Olympics

OLYMPIC NOTES

     According to an economic study by the Univ. of Georgia, the
'96 Games will have created 80,000 jobs and will contribute $5B
to GA's economy.  The study looks at economic impact between '91
and '97 (ATLANTA CONSTITUTION, 7/13).... With one year until the
games, two of the four Olympic Village dormitories are sinking.
The sinking could lead to some major structural and potential
p.r. problems as the AOGC and the state try to solve the problem.
A final engineering report is due soon days (ATLANTA
CONSTITUTION, 7/13; USA TODAY, 7/14)....ACOG organizers are
scaling back plans to sell 2 million personalized bricks for the
Olympic Centennial Park.  The new target of 1 million is also in
doubt, since only 160,000 $35 bricks have been sold to date.  The
brick break-even mark:  748,000.  Slow brick sales could lead to
a potential $5-10M shortfall for ACOG (USA TODAY, 7/13)....AT&T
has hired BBDO for its Olympic sponsorship campaign, expected to
cost $40M (ADWEEK, 7/10).
Return to top

Related Topics:

ATT, BBDO, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug