IOC Selecting '24, '28 Games Hosts Next Year? LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Launching DirecTV Now Streaming TV Bundle AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid
Published July 14, 1995
According to an economic study by the Univ. of Georgia, the '96 Games will have created 80,000 jobs and will contribute $5B to GA's economy. The study looks at economic impact between '91 and '97 (ATLANTA CONSTITUTION, 7/13).... With one year until the games, two of the four Olympic Village dormitories are sinking. The sinking could lead to some major structural and potential p.r. problems as the AOGC and the state try to solve the problem. A final engineering report is due soon days (ATLANTA CONSTITUTION, 7/13; USA TODAY, 7/14)....ACOG organizers are scaling back plans to sell 2 million personalized bricks for the Olympic Centennial Park. The new target of 1 million is also in doubt, since only 160,000 $35 bricks have been sold to date. The brick break-even mark: 748,000. Slow brick sales could lead to a potential $5-10M shortfall for ACOG (USA TODAY, 7/13)....AT&T has hired BBDO for its Olympic sponsorship campaign, expected to cost $40M (ADWEEK, 7/10).