ONE-UP-MANSHIP IN L.A. AS COLISEUM HAS DEAL TO BUILD SUITES

     One day after Pasadena City officials approved a renovation
of the Rose Bowl in an attempt to lure an NFL team, L.A. Memorial
Coliseum officials said they were "very close" signing a 10-year
deal with concessionaire Service America Corp., "providing the
revenue necessary for the financing and building of 41 luxury
boxes."  The installation of luxury boxes would make the Coliseum
"an attractive site" for potential NFL expansion or to owners of
an existing team. Officials estimate if the agreement goes into
effect by October 1 as planned, luxury boxes could be ready for
the '96 season (Bill Plaschke, L.A. TIMES, 7/13).