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A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).
ACOG Chief Billy Payne has had a camera installed on Fulton County Stadium so he can monitor the progress of the Olympic Stadium construction efforts (ATLANTA CONSTITUTION, 7/9)....Jeff Kunerth reports for the ORLANDO SENTINEL that despite a '94 anti- gouging law, the GA Office of Consumer Affairs is already investigating more than two dozen complaints of hotels and motels charging "exorbitant" rates (ORLANDO SENTINEL, 7/9)....Italy's Primo Nebiolo who is in charge of track and field matters for the IOC, is on trial for alleged corruption involving the construction of venues for the '90 World Cup in Italy (John Powers, BOSTON GLOBE, 7/9)....Eastman Kodak will donate part of the sales of film and disposable cameras featuring '98 Nagano symbols to the Nagano Olympic Organizing Committee in exchange for marketing cooperation (KYODO NEWS, 7/9)....PA-based York Int'l -- a refrigerator company -- has given the Salt Lake City Olympic Organizing Committee a $1M contribution, the largest single contribution to date (PHILADELPHIA INQUIRER, 7/9)....Atlanta Adman Joey Reiman has created a campaign for the '96 Paralympics (ATLANTA CONSTITUTION, 7/11).
MCA Country will release an Olympic-Themed country music CD in February. The album is one of several Olympic CDs that will be released early next year, including R&B, Latin/Hispanic, world music, jazz and classical albums. ACOP is planning on releasing a box set during the '96 Games that will feature songs from the different CDs on one set. In return for using the Olympic Torch logo, MCA Country will give ACOP a percentage of the profits (Carter & Pousner, ATLANTA CONSTITUTION, 7/11).