SBD/11/Olympics

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  • ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS

         A phone survey of 250 people conducted in April by
    Greenwich, CT-based NFO Research revealed that two-thirds of
    respondents think it is important for a corporation to be an
    Olympic sponsor, according to ADVERTISING AGE.  The survey also
    revealed 23% of consumers surveyed would definitely or probably
    switch from their current brand to a brand offered by an Olympic
    sponsor.  Females and people with household incomes under $35,000
    would be most likely to switch to an Olympic-sponsored brand
    (Leah Rickard, AD AGE, 7/10 issue).
    

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  • AROUND THE RINGS: OLYMPIC ROUND-UP

         ACOG Chief Billy Payne has had a camera installed on Fulton
    County Stadium so he can monitor the progress of the Olympic
    Stadium construction efforts (ATLANTA CONSTITUTION, 7/9)....Jeff
    Kunerth reports for the ORLANDO SENTINEL that despite a '94 anti-
    gouging law, the GA Office of Consumer Affairs is already
    investigating more than two dozen complaints of hotels and motels
    charging "exorbitant" rates (ORLANDO SENTINEL, 7/9)....Italy's
    Primo Nebiolo who is in charge of track and field matters for the
    IOC, is on trial for alleged corruption involving the
    construction of venues for the '90 World Cup in Italy (John
    Powers, BOSTON GLOBE, 7/9)....Eastman Kodak will donate part of
    the sales of film and disposable cameras featuring '98 Nagano
    symbols to the Nagano Olympic Organizing Committee in exchange
    for marketing cooperation (KYODO NEWS, 7/9)....PA-based York
    Int'l -- a refrigerator company -- has given the Salt Lake City
    Olympic Organizing Committee a $1M contribution, the largest
    single contribution to date (PHILADELPHIA INQUIRER,
    7/9)....Atlanta Adman Joey Reiman has created a campaign for the
    '96 Paralympics (ATLANTA CONSTITUTION, 7/11).
    

    Print | Tags: Eastman Kodak, IOC, Olympics
  • MAMA, DON'T LET YOUR BABIES GROW UP TO BE EQUESTRIANS

         MCA Country will release an Olympic-Themed country music CD
    in February.  The album is one of several Olympic CDs that will
    be released early next year, including R&B, Latin/Hispanic, world
    music, jazz and classical albums.  ACOP is planning on releasing
    a box set during the '96 Games that will feature songs from the
    different CDs on one set.  In return for using the Olympic Torch
    logo, MCA Country will give ACOP a percentage of the profits
    (Carter & Pousner, ATLANTA CONSTITUTION, 7/11).
    

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