SBD/30/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: DROP THE PUCK, Y'ALL

         11,905 U.S. residents were surveyed from January 31-June 19,
    with subsamples from NJ and Nashville.  Respondents were asked to
    rate their interest in the NHL (ESPN/Chilton).
    INTEREST IN THE NATIONAL HOCKEY LEAGUE
                            NEW JERSEY      NASHVILLE
         Very interested            14.8%           4.8%
         Some interest              20.6           10.7
         Little interest            13.0            7.1
         No interest at all         51.5           76.2
    

    Print | Tags: ESPN, NHL, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  20 3/4   +5/8  20 1/8  24 1/4  19 3/4    5600
    Cobra Golf     CBRA 31 1/4   +3/8  31      41 1/2  16      461900
    Converse       CVE   7 3/8     0    7 3/8  12 1/4   6 5/8   33100
    Callaway Golf  ELY  15         0   15      20 5/8  11 1/4  470700
    Fila           FLH  25         0   24 7/8  27 1/4  14      135400
    Sport Supply   GYM  12 7/8   -1/8  12 3/4  17 1/4   9 1/4   17000
    L.A. Gear      LA    2 1/2   +1/4   2 3/8   8 1/4   2 1/2   85000
    Nike           NKE  83 1/2   +1/4  82 3/4  85 5/8  56 1/4  171400
    Rawlings       RAWL  9 1/2     0    9 1/2  14 3/4   9 1/2    8400
    Reebok         RBK  34         0   33      40 1/4  29 1/8  647400
    Russell Athl.  RML  28 1/2     0   28 5/8  32 5/8  26 3/4   29000
    Sportmart      SPMT  9 1/2  -15/64  9 3/8  17 5/8   5 5/8   17400
    Starter        STA   7 7/8   -1/8   8      11 1/2   6 1/4   36400
    Topps          TOPP  6 1/4   -1/16  6 3/8   7 1/4   4 1/8  173500
    Sports Auth.   TSA  20         0   20 1/8  25      16 1/4  119000
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
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