SBD/30/Sponsorships Advertising Marketing

PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD

     Pepsi-Cola, the official soft drink of NASCAR, has signed
Richard Petty as an endorser.  Petty, a seven-time NASCAR Winston
Cup champion, has signed a multi-year agreement that will include
national promotions as well as fountain cups and point-of-sale
materials featuring Petty.  Promotional sweepstakes are also
planned.  Financial details were not disclosed (ERNIE SAXTON
SPONSORSHIP NEWS).
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Related Topics:

NASCAR, PepsiCo, R J Reynolds

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