Flacco Stars In Humorous Pepsi, Tostitos Ad Kauffman Confirms MWR Will Cease Operations A-B Taps Busch As Lead NASCAR Brand MWR Possesses Hot Free Agent Sponsors Darlington Bullish On Labor Day Return Nature's Bakery Deal Example Of Danica's Pull MWR Won't Field Full-Time NASCAR Entry In '16 Nature's Bakery To Sponsor Danica's Car Michigan Int'l Speedway Extends Pit Road Wall Microsoft Adds Race As Dale Jr.'s Primary Sponsor
SBD/30/Sponsorships Advertising Marketing
PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD
Published June 30, 1995
Pepsi-Cola, the official soft drink of NASCAR, has signed Richard Petty as an endorser. Petty, a seven-time NASCAR Winston Cup champion, has signed a multi-year agreement that will include national promotions as well as fountain cups and point-of-sale materials featuring Petty. Promotional sweepstakes are also planned. Financial details were not disclosed (ERNIE SAXTON SPONSORSHIP NEWS).