Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange NASCAR Teams Look For Long-Term Value NYC FC Signs Beverage, Snacks Deal With PepsiCo NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council Chicagoland, Groupon Partner On Unique Deal
SBD/30/Sponsorships Advertising Marketing
PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD
Published June 30, 1995
Pepsi-Cola, the official soft drink of NASCAR, has signed Richard Petty as an endorser. Petty, a seven-time NASCAR Winston Cup champion, has signed a multi-year agreement that will include national promotions as well as fountain cups and point-of-sale materials featuring Petty. Promotional sweepstakes are also planned. Financial details were not disclosed (ERNIE SAXTON SPONSORSHIP NEWS).