Dale Jr. Retiring After '17 NASCAR Season New Groove Makes For Exciting Bristol Race Social Studies: Toyota Racing's Jeff O'Keefe Charlotte Motor Speedway Adds Sun Deck To Turn 4 World Record Jump Scheduled Prior To 'Dega Race Logano Appears In Verizon Public Service Spot O'Donnell Discusses Competition Issues In NASCAR Monster's Impact On NASCAR Still Undetermined Redskins Fan Dale Jr. Gets Eagles-Themed Ride Stenhouse Gets Go Bowling Theme For Kansas
Upcoming Conferences and Events
May 31 - Jun 1
SBD/30/Sponsorships Advertising Marketing
PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD
Published June 30, 1995
Pepsi-Cola, the official soft drink of NASCAR, has signed Richard Petty as an endorser. Petty, a seven-time NASCAR Winston Cup champion, has signed a multi-year agreement that will include national promotions as well as fountain cups and point-of-sale materials featuring Petty. Promotional sweepstakes are also planned. Financial details were not disclosed (ERNIE SAXTON SPONSORSHIP NEWS).