NASCAR's France Calls RTA Unnecessary Helton Says NASCAR Not Threatened By RTA Turner Calls Final NASCAR Race After 32 Years RTA "Worst Nightmare" For France Family Ramifications Of RTA On NASCAR Still Unclear Top NASCAR Teams Form Alliance Brian France Addresses State Of NASCAR Renovated DIS Will Seek Concerts, Sporting Events NASCAR Team Pulls Political Sponsorship Wheels & Deals
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD
Published June 30, 1995
Pepsi-Cola, the official soft drink of NASCAR, has signed Richard Petty as an endorser. Petty, a seven-time NASCAR Winston Cup champion, has signed a multi-year agreement that will include national promotions as well as fountain cups and point-of-sale materials featuring Petty. Promotional sweepstakes are also planned. Financial details were not disclosed (ERNIE SAXTON SPONSORSHIP NEWS).