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SBD/30/Sponsorships Advertising Marketing
PEPSI GETS ON NASCAR BANDWAGON, SIGNS UP KING RICHARD
Published June 30, 1995
Pepsi-Cola, the official soft drink of NASCAR, has signed Richard Petty as an endorser. Petty, a seven-time NASCAR Winston Cup champion, has signed a multi-year agreement that will include national promotions as well as fountain cups and point-of-sale materials featuring Petty. Promotional sweepstakes are also planned. Financial details were not disclosed (ERNIE SAXTON SPONSORSHIP NEWS).