Reebok Important For Future UFC TV Red Wings Form "Deconstructed Arena" Concept WME's Acquisition Of IMG Paying Off In Tennis Sources: No Punishment For 76ers Over Cap Asian Viewer Growth For NBA Finals Harvey Pollack Passes At Age 93 IBM Signs 5-Year Extension With Wimbledon 76ers Make Subtle Changes To Uniforms NBA Finals Viewership Best Since '98 IMG Academy Receives $2M In Public Funding
SBD/30/Sponsorships Advertising Marketing
Published June 30, 1995
Peggy Fleming has signed with IMG for exclusive representation. IMG has recently renegotiated her contract with ABC-TV for her analyst role. IMG also books lectures and speaking engagements for Fleming, most recently IBM, Sears and John Hancock (IMG)....Calamari, anyone? The Red Wings' early exit from the Cup Finals has left fish dealers in Detroit with thousands of pounds of octopus. Merchants ordered extra in preparation for an extended playoffs (WASHINGTON POST, 6/30)....Bullets GM John Nash on Jackie Wallace, mother of Rasheed Wallace, selected by the Bullets: "I haven't met her yet, but I can't wait. I just have visions of her in a Reebok ad." ... The 76ers "clearly beleive" their first round draft choice Jerry Stackhouse can help them sell tickets. 76ers VP/ Business Tom Chestnut: "One of the things I want to do is help get the people excited about our team. Jerry's the type of player and person that will make my job easier" (PHILADELPHIA DAILY NEWS, 6/29)...."Entertainment Tonight" profiled Pizza Hut's "stuffed crust" ad campaign, which stars, among others, Spurs David Robinson and Dennis Rodman ("ET," 6/29)....CNN's Jan Hopkins reported on "Moneyline" that Coors had "dismal" second quarter earnings, due in part to the fact that sales of Zima fell 60%, despite a "heavily hyped advertising campaign." The company said it has no plans to discontinue Zima ("Moneyline," CNN, 6/29)....New Balance owner Jim Davis will appear in court on July 18 in Washington to explain to a law judge "why its athletic shoes should continue to sport their 'Made in the USA'" label" (BOSTON HERALD, 6/29).