SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Peggy Fleming has signed with IMG for exclusive
representation.  IMG has recently renegotiated her contract with
ABC-TV for her analyst role. IMG also books lectures and speaking
engagements for Fleming, most recently IBM, Sears and John
Hancock (IMG)....Calamari, anyone?  The Red Wings' early exit
from the Cup Finals has left fish dealers in Detroit with
thousands of pounds of octopus.  Merchants ordered extra in
preparation for an extended playoffs (WASHINGTON POST,
6/30)....Bullets GM John Nash on Jackie Wallace, mother of
Rasheed Wallace, selected by the Bullets: "I haven't met her yet,
but I can't wait.  I just have visions of her in a Reebok ad."
... The 76ers "clearly beleive" their first round draft choice
Jerry Stackhouse can help them sell tickets.  76ers VP/ Business
Tom Chestnut: "One of the things I want to do is help get the
people excited about our team.  Jerry's the type of player and
person that will make my job easier" (PHILADELPHIA DAILY NEWS,
6/29)...."Entertainment Tonight" profiled Pizza Hut's "stuffed
crust" ad campaign, which stars, among others, Spurs David
Robinson and Dennis Rodman ("ET," 6/29)....CNN's Jan Hopkins
reported on "Moneyline" that Coors had "dismal" second quarter
earnings, due in part to the fact that sales of Zima fell 60%,
despite a "heavily hyped advertising campaign." The company said
it has no plans to discontinue  Zima ("Moneyline," CNN,
6/29)....New Balance owner Jim Davis will appear in court on July
18 in Washington to explain to a law judge "why its athletic
shoes should continue to sport their 'Made in the USA'" label"
(BOSTON HERALD, 6/29).
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