Yankees caps and jackets are the "hottest selling sports
gear" in Hungary -- even though the game "is virtually unknown
there and jackets cost nearly one week's salary" (GQ, 7/95
issue)....Mitre reports that sales of their soccer balls are up
40% for the first quarter of '95, compared to last year (SPORTING
GOODS BUSINESS, 6/95)...
The CISL has set up a 24-hour newsline to provide the latest
scores and news. The number is (818) 906-7542 (CISL)....
Nike shot another version of their Pete Sampras and Andre
Agassi street game ad, this one in London's Trafalgar Square
(WASHINGTON POST, 6/25). Also on the tennis front, "ET"
profiled the promotional shots Agassi and Sampras are doing
for NBC's Wimbledon coverage (ET, 6/23)....USA TODAY's "Ad
Watch" surveyed consumers on ads from Pizza Hut, including
one with Dennis Rodman and David Robinson. 83% rated the
campaign as somewhat or very effective (USA TODAY, 6/26)....
A-B has signed a one-year deal with MTV for commercial time
on such shows as MTV Sports, after being off the network for
three years (INSIDE MEDIA, issue)....PowerAde is stepping up
its support of the AVP by sponsoring the PowerAde serving
challenge, where players will share $80,000 in prize money
based on their serve percentage (PowerAde)....Arrowhead Pond
of Anaheim announced the release of 250 "Sports Pak Seats"
that go on sale this morning on a first-come, first-serve
basis. It will guarantee the same seats for Mighty Ducks,
Splash indoor soccer, Clippers, and all other events at the
facility. They are located on the Club Concourse level with
waiter/waitress service. The seats cost $4,000 and are sold
on an annual basis (Mighty Ducks).
