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CBS LOOKS TO PICK UP ITS SPORTS PROGRAMING WITH AUTO RACING
Published June 21, 1995
CBS Sports is "serious" about auto racing and intends to go after events "whenever possible," says CBS Sports President David Kenin in the N.Y. DAILY NEWS. Kenin: "Racing is an area I think has tremendous interest. ... When you go to one of these races you're blasted out of your seat." For example, in a deal orchestrated through NASCAR, CBS picked up the rights for this Sunday's Lysol 200 Grand Busch National at Watkins Glenn, NY, from TNN, which was in the middle of a three-race contract with the facility. NASCAR, seeing the potential marketing benefits of national broadcast exposure, asked TNN to give up the event this year (Richard Huff, N.Y. DAILY NEWS, 6/21).