USOC, Boston End '24 Games Bid Sabres Part Ways With Ted Black WME-IMG Signs Tennis Player Jack Sock Iger "Bullish" On ESPN's Future Coplin Hired To Launch Russian Channel Final Round Canadian Open Ratings Up On CBS Boston Mayor: Olympics Bid Could Be Dropped Classified Advertisements Tod Leiweke To Become NFL COO Coyotes, Suns Discussed Sharing New Arena
SBD/21/Sponsorships Advertising Marketing
MONTANA CHANGES FROM MOVING THE OFFENSE TO MOVING PRODUCT
Published June 21, 1995
Joe Montana has signed a multi-year promotional arrangement with Dayton Hudson Corporation, the nation's fourth largest general merchandise retailer. Montana will initially be featured in TV ads for Mervyn's, Dayton Hudson's CA-based retail stores. The first of those ads will likely appear later this year. The deal calls for use of Montana's name and likeness on in-store signage, and personal appearances (Dayton Hudson).