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SBD/21/Sponsorships Advertising Marketing
DORNA SIGNS DALLAS STARS FOR SECOND NHL SIGNAGE DEAL
Published June 21, 1995
Dorna USA, in conjunction with Crystaplex Arenas, has reached an agreement with the NHL Stars to lease and maintain AdTime rotational dasher board signage systems at Reunion Arena. The five year deal will begin next season. The Stars are the second NHL team (the Whalers were first) to sign on with AdTime, and two dasher boards will be installed at Reunion Arena, with each unit holding a maximum of 30 advertising banners. Dorna hopes to have as many as 12 NHL teams use the system next year (Dorna USA).