SBD/21/Sponsorships Advertising Marketing

DORNA SIGNS DALLAS STARS FOR SECOND NHL SIGNAGE DEAL

     Dorna USA, in conjunction with Crystaplex Arenas, has
reached an agreement with the NHL Stars to lease and maintain
AdTime rotational dasher board signage systems at Reunion Arena.
The five year deal will begin next season.  The Stars are the
second NHL team (the Whalers were first) to sign on with AdTime,
and two dasher boards will be installed at Reunion Arena, with
each unit holding a maximum of 30 advertising banners.  Dorna
hopes to have as many as 12 NHL teams use the system next year
(Dorna USA).
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