NHL Strikes Deal With GoPro Cameras Sportsnet Reveals New Hockey Central Studio Vinik Plans On Continuing Spending Near Cap Barclays Center Not Yet Fit For Islanders Games Kraft Expands NHL Deal To Include U.S. Red Wings Break Ground On Arena Project Oilers Ask Fans For Goal Song Suggestions NHL Panthers Preparing For Small Crowds NHL Franchise Notes Capitals Aim For Military Feel For '15 Winter Classic
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
DORNA SIGNS DALLAS STARS FOR SECOND NHL SIGNAGE DEAL
Published June 21, 1995
Dorna USA, in conjunction with Crystaplex Arenas, has reached an agreement with the NHL Stars to lease and maintain AdTime rotational dasher board signage systems at Reunion Arena. The five year deal will begin next season. The Stars are the second NHL team (the Whalers were first) to sign on with AdTime, and two dasher boards will be installed at Reunion Arena, with each unit holding a maximum of 30 advertising banners. Dorna hopes to have as many as 12 NHL teams use the system next year (Dorna USA).