Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Reebok Important For Future UFC TV
Published June 14, 1995
Time Warner Cable has acquired the exclusive local TV rights to the home games of the Memphis Pharaohs of the Arena Football League. In addition, the deal calls for a home shopping show for next season. Pharaohs GM Eric Leins noted that Time Warner's interactive network, TV Memphis, opens in '96 and said "the options are limitless" in terms of team-fan interaction (Arena Football)....Previewing NBC's coverage of the U.S. Open on NBC this weekend, Phil Mushnick writes that NBC analyst Roger Maltbie "is on the verge of a major breakthrough." Maltbie "has just enough flair and frankness to become the reasonable alternative to the self-serving and rehearsed excesses of [CBS golf analyst Gary] McCord" (N.Y. POST, 6/14)....Time Warner's Pathfinder World Wide Web site was rated one of the top three by INTERACTIVE AGE magazine. Pathfinder offers content from many of the company's divisions, including Sports Illustrated (Time Warner)....In a profile of Internet-focused ad agencies, Harry Berkowitz notes that Reebok chose On Ramp, headed by former MTV VJ Adam Curry, instead of a large agency to establish its Net presence. Reebok VP for Event Marketing Brenda Goodell: "Adam is really of the MTV culture, and he is extremely of the Internet culture" (NEWSDAY/Minneapolis STAR TRIBUNE, 6/14)....Jeff Beauchamp, GM of WBAL-AM, flagship station of the Orioles' radio network, called MLB's decision to limit the breaks between innings "another classic example of the owners failing to understand what they're doing" (Baltimore SUN, 6/14)....In Dallas, Barry Horn notes that Sunday's Devils-Flyers got a 14.1 local rating in Philadelphia, but only a 2.8 in New York. The 2.8 mirrored the game's national overnight rating. Horn: "Now you know why the Devils ... are thinking of relocating to Nashville" (DALLAS MORNING NEWS, 6/14)....In promoting its application to get a license for a Canadian regional all-sports cable Channel (which would be called "S3"), CTV notes that the following teams did not have 50% of the games on English-language TV -- Nordiques (11%), Canadiens (43%), Jets (39%), Oilers (44%), Canucks (42%), and Expos (17%) (William Houston, Toronto GLOBE & MAIL, 6/14).