SBD/14/Sports Media

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         Susan O'Malley, president of the Bullets and Capitol Region
    Sports Marketing, announced an agreement yesterday for WFTY-TV to
    broadcast Bullets and Capitals games beginning in '95-96.  WFTY
    will replace WDCA-TV as the teams' broadcast outlet.  In the
    initial year, WFTY will carry a minimum of 30 Bullets games and
    20 Capitals games.  Home Team Sports, the teams' cable carrier,
    will produce the games for cable and broadcast.  WFTY VP & GM
    Michael Nurse:  "WFTY feels that the strong addition of Bullets
    and Capitals, along with our existing line-up of Baltimore
    Orioles and ACC basketball games, will truly position WFTY as
    Washington's sports station" (Capitol Sports).  No Baltimore
    affiliate was announced, but Milton Kent urges local cable
    operators to pick up WFTY (Baltimore SUN, 6/14).  WFTY-TV is
    Washington's WB Network affiliate (THE DAILY).

    Print | Tags: Baltimore Orioles, Media, Washington Capitals

         ESPN has said that "it plans to tackle more Asian markets
    with customized programming in native languages," according to
    today's DAILY VARIETY.  Yesterday, the cable network launched a
    programming and production center in Singapore that will produce
    three separate language and program feeds for India, greater
    China and southeast Asia.  According to a release, the new
    service will carry U.S.-based programming as well as
    international events "relevant to each region."  ESPN currently
    provides Cantonese, Mandarin and English commentary, with Hindi
    and Bahasa Indonesia to be added later (REUTERS/VARIETY, 6/14).
              BETTER RED THAN IN THE RED?  Rupert Murdoch's News
         Corp. yesterday announced the formation of a joint venture
         with Beijing's People's Daily newspaper, long known as the
         "throat and tongue" of the Chinese Communist Party.  Among
         the potential projects of the new partnership, called
         Beijing PDN Xinren Information Technology Co., are
         electronic publishing and online information (N.Y. POST,
         6/14).  The deal "represents an important breakthrough for
         News Corp.," in Asia and could lead to joint ventures in
         newspapers and TV (Tony Walker, FINANCIAL TIMES, 6/14).
              TOP LABATT BIDDERS:  Jerry Rosenfeld, Managing Partner
         at Lazard Freres & Co., financial adviser to Intrebew SA,
         which has bid C$2.7B for Labatt, profiled the likely bidders
         for Labatt's broadcast holdings.  A group including
         management of sports channel TSN, as well as ESPN, "doesn't
         have its financing 'absolutely certain yet,'" according to
         Rosenfeld.  Baton Broadcasting "has yet to raise the money."
         And CanWest Global Communications "probably has the money
         but hasn't yet gotten to a price level that is acceptable to
         us" (Marina Strauss, Toronto GLOBE & MAIL, 6/14).
              MULTIMEDIA AUCTION:  Bidders for diversified media
         concern, Multimedia Inc., have been given a June 21 deadline
         to submit offers.  Top bidders include a consortium that
         includes NBC, TCI's Intermedia and Media General, and a
         group led by Ellis Communications, parent company of Raycom.
         Multimedia's holdings include TV stations, daily newspapers,
         syndicated talks shows such as "Donahue" and "Sally Jessy
         Raphael," and cable systems (Bill Carter, N.Y. TIMES, 6/14).
              DREAM DEAL:  The Spielberg-Geffen-Katzenberg DreamWorks
         studio granted exclusive distribution rights to Seagram's
         newly-acquired MCA.  In addition to international
         distribution of films, videos and music, MCA theme parks
         will have exclusive rights to "characters and concepts" from
         DreamWorks productions (John Durie, N.Y. POST, 6/14).

    Print | Tags: ESPN, Labatt Brewing, NBC, Media, Walt Disney

         Time Warner Cable has acquired the exclusive local TV rights
    to the home games of the Memphis Pharaohs of the Arena Football
    League.  In addition, the deal calls for a home shopping show for
    next season.  Pharaohs GM Eric Leins noted that Time Warner's
    interactive network, TV Memphis, opens in '96 and said "the
    options are limitless" in terms of team-fan interaction (Arena
    Football)....Previewing NBC's coverage of the U.S. Open on NBC
    this weekend, Phil Mushnick writes that NBC analyst Roger Maltbie
    "is on the verge of a major breakthrough."  Maltbie "has just
    enough flair and frankness to become the reasonable alternative
    to the self-serving and rehearsed excesses of [CBS golf analyst
    Gary] McCord" (N.Y. POST, 6/14)....Time Warner's Pathfinder World
    Wide Web site was rated one of the top three by INTERACTIVE AGE
    magazine.  Pathfinder offers content from many of the company's
    divisions, including Sports Illustrated (Time Warner)....In a
    profile of Internet-focused ad agencies, Harry Berkowitz notes
    that Reebok chose On Ramp, headed by former MTV VJ Adam Curry,
    instead of a large agency to establish its Net presence.  Reebok
    VP for Event Marketing Brenda Goodell:  "Adam is really of the
    MTV culture, and he is extremely of the Internet culture"
    (NEWSDAY/Minneapolis STAR TRIBUNE, 6/14)....Jeff Beauchamp, GM of
    WBAL-AM, flagship station of the Orioles' radio network, called
    MLB's decision to limit the breaks between innings "another
    classic example of the owners failing to understand what they're
    doing" (Baltimore SUN, 6/14)....In Dallas, Barry Horn notes that
    Sunday's Devils-Flyers got a 14.1 local rating in Philadelphia,
    but only a 2.8 in New York.  The 2.8 mirrored the game's national
    overnight rating.  Horn:  "Now you know why the Devils ... are
    thinking of relocating to Nashville" (DALLAS MORNING NEWS,
    6/14)....In promoting its application to get a license for a
    Canadian regional all-sports cable Channel (which would be called
    "S3"), CTV notes that the following teams did not have 50% of the
    games on English-language TV -- Nordiques (11%), Canadiens (43%),
    Jets (39%), Oilers (44%), Canucks (42%), and Expos (17%) (William
    Houston, Toronto GLOBE & MAIL, 6/14).

    Print | Tags: Baltimore Orioles, CBS, Comcast-Spectacor, Edmonton Oilers, MLB, Montreal Canadiens, NBC, New Jersey Devils, New York Jets, Canucks Sports and Entertainment, Philadelphia Flyers, Reebok, Sports Illustrated, Media, Vancouver Canucks, Viacom
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