Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
HAKEEM LOVES HIS UNCLE BEN'S RICE; SIGNS MULTI-YEAR DEAL
Published June 14, 1995
Hakeem Olajuwon will "pitch Uncle Ben's rice under a promotional deal with Mars, Inc." Ralph Greene, Exec VP of Barakaat Holdings, Ltd., Olajuwon's investment company, said the deal was for three years and will be in the "high six-figures." It will also include endorsements of "other unspecified Mars food products." Olajuwon said in a statement that "this relationship marks a major milestone in my career, because having grown up eating Uncle Ben's rice in Nigeria, I now get the chance to work with this outstanding company" (AP/MINNEAPOLIS STAR TRIBUNE, 6/14).