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SBD/14/Sponsorships Advertising Marketing
HAKEEM LOVES HIS UNCLE BEN'S RICE; SIGNS MULTI-YEAR DEAL
Published June 14, 1995
Hakeem Olajuwon will "pitch Uncle Ben's rice under a promotional deal with Mars, Inc." Ralph Greene, Exec VP of Barakaat Holdings, Ltd., Olajuwon's investment company, said the deal was for three years and will be in the "high six-figures." It will also include endorsements of "other unspecified Mars food products." Olajuwon said in a statement that "this relationship marks a major milestone in my career, because having grown up eating Uncle Ben's rice in Nigeria, I now get the chance to work with this outstanding company" (AP/MINNEAPOLIS STAR TRIBUNE, 6/14).