Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
HAKEEM LOVES HIS UNCLE BEN'S RICE; SIGNS MULTI-YEAR DEAL
Published June 14, 1995
Hakeem Olajuwon will "pitch Uncle Ben's rice under a promotional deal with Mars, Inc." Ralph Greene, Exec VP of Barakaat Holdings, Ltd., Olajuwon's investment company, said the deal was for three years and will be in the "high six-figures." It will also include endorsements of "other unspecified Mars food products." Olajuwon said in a statement that "this relationship marks a major milestone in my career, because having grown up eating Uncle Ben's rice in Nigeria, I now get the chance to work with this outstanding company" (AP/MINNEAPOLIS STAR TRIBUNE, 6/14).