Sponsorships Advertising Marketing

HAKEEM LOVES HIS UNCLE BEN'S RICE; SIGNS MULTI-YEAR DEAL

6.14.1995

     Hakeem Olajuwon will "pitch Uncle Ben's rice under a
promotional deal with Mars, Inc."  Ralph Greene, Exec VP of
Barakaat Holdings, Ltd., Olajuwon's investment company, said the
deal was for three years and will be in the "high six-figures."
It will also include endorsements of "other unspecified Mars food
products."  Olajuwon said in a statement that "this relationship
marks a major milestone in my career, because having grown up
eating Uncle Ben's rice in Nigeria, I now get the chance to work
with this outstanding company" (AP/MINNEAPOLIS STAR TRIBUNE,
6/14).

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