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WHY MESS WITH A WINNING LOOK? ROCKETS UNDERGO LOGO CHANGE

     The Rockets will unveil new uniforms along with a new logo
after the Finals, according to Sunday's HOUSTON CHRONICLE.
Rockets officials "won't say what the new uniforms will look
like," but a source familiar with the change said the logo is "a
red rocket orbiting a basketball."  The Rocket will have teeth.
The three new team colors are said to be red, "midnight blue, and
metallic silver."  The new look was designed by a fan whose idea
was picked among 5,000 contestants, and will be unveiled at the
NBA draft on June 28.  The team hopes the new apparel will be
available in stores shortly thereafter.  Before winning the NBA
title last year, the Rockets ranked 22nd out of 27 in apparel
sales, but last year they rose to 9th.  John Thomas, Rockets
VP/Business Ops, said research showed that their merchandise "was
historically among the poorest selling in the NBA ... They (the
retailers) all told us that the logo was tired, old, and the
colors, patricularly the yellow, were not fashionable to wear."
The Rockets will join the Sonics and Hawks in introducing new
uniforms for next season (Asin & Williams, HOUSTON CHRONICLE,
6/11).
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