NBPA's Roberts Questions Media Availability Sources: Rays' Frankel Bidding On Hawks Heat Could Face Steeper Rent For Adjacent Lot Seattle Mayor Ready To Fast-Track Arena City Pushes NBA Kings For Redevelopment Plan Warriors' Lacob In It For The Long Haul Suns Rank Second In New Ticket Sales Fanatics Preps New Products After NBA Trades Garnett's Return To T'Wolves Could Boost Sales Record NBA Trade Deadline Creates Excitement
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
WHY MESS WITH A WINNING LOOK? ROCKETS UNDERGO LOGO CHANGE
Published June 12, 1995
The Rockets will unveil new uniforms along with a new logo after the Finals, according to Sunday's HOUSTON CHRONICLE. Rockets officials "won't say what the new uniforms will look like," but a source familiar with the change said the logo is "a red rocket orbiting a basketball." The Rocket will have teeth. The three new team colors are said to be red, "midnight blue, and metallic silver." The new look was designed by a fan whose idea was picked among 5,000 contestants, and will be unveiled at the NBA draft on June 28. The team hopes the new apparel will be available in stores shortly thereafter. Before winning the NBA title last year, the Rockets ranked 22nd out of 27 in apparel sales, but last year they rose to 9th. John Thomas, Rockets VP/Business Ops, said research showed that their merchandise "was historically among the poorest selling in the NBA ... They (the retailers) all told us that the logo was tired, old, and the colors, patricularly the yellow, were not fashionable to wear." The Rockets will join the Sonics and Hawks in introducing new uniforms for next season (Asin & Williams, HOUSTON CHRONICLE, 6/11).