SBD/12/Sponsorships Advertising Marketing


     The Budweiser ads featuring three talking frogs was named
the most popular TV ad campaign for the first three months of
'95, according to a survey by Video Storyboard Tests, Inc.  The
group interviewed more than 4,500 TV viewers.  Campaigns "that
debuted during the Super Bowl helped several brands," including
PepsiCo, which was No. 2 on the list.  The "Nothing Else is a
Pepsi" campaign features a young boy sucked into a bottle.  Coca-
Cola, which was No. 1 in '94, fell to No. 5.  Dave Vadehra,
President of Video Storyboard Tests, said the "Always Coca-Cola"
campaign has "become dated very fast."  Three brands off the list
included Taster's Choice, Energizer, and Campbell's Soup, which
had Nancy Kerrigan as a spokesperson last year.  The top ten TV
campaigns of the first quarter:  Budweiser, Pepsi, McDonald's,
Little Caesars, Coca-Cola, Pizza Hut, Bud Light, AT&T, Doritos,
Nike (Harr Berkowitz, NEWSDAY, 6/9).
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