Nike Uses Davis For ASG Weekend "Equality" Ads McMurray To Sport Big Mac Paint Scheme At Clash Nike Launches Equality Initiative Pepsi Using Super Bowl To Hype Premium Water Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves A-B InBev Latest To End USOC Sponsorship Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release
SBD/12/Sponsorships Advertising Marketing
BUD'S FROGS TOP VIDEO STORYBOARD'S TOP AD SURVEY
Published June 12, 1995
The Budweiser ads featuring three talking frogs was named the most popular TV ad campaign for the first three months of '95, according to a survey by Video Storyboard Tests, Inc. The group interviewed more than 4,500 TV viewers. Campaigns "that debuted during the Super Bowl helped several brands," including PepsiCo, which was No. 2 on the list. The "Nothing Else is a Pepsi" campaign features a young boy sucked into a bottle. Coca- Cola, which was No. 1 in '94, fell to No. 5. Dave Vadehra, President of Video Storyboard Tests, said the "Always Coca-Cola" campaign has "become dated very fast." Three brands off the list included Taster's Choice, Energizer, and Campbell's Soup, which had Nancy Kerrigan as a spokesperson last year. The top ten TV campaigns of the first quarter: Budweiser, Pepsi, McDonald's, Little Caesars, Coca-Cola, Pizza Hut, Bud Light, AT&T, Doritos, Nike (Harr Berkowitz, NEWSDAY, 6/9).