SBD/12/Sponsorships Advertising Marketing

BUD'S FROGS TOP VIDEO STORYBOARD'S TOP AD SURVEY

     The Budweiser ads featuring three talking frogs was named
the most popular TV ad campaign for the first three months of
'95, according to a survey by Video Storyboard Tests, Inc.  The
group interviewed more than 4,500 TV viewers.  Campaigns "that
debuted during the Super Bowl helped several brands," including
PepsiCo, which was No. 2 on the list.  The "Nothing Else is a
Pepsi" campaign features a young boy sucked into a bottle.  Coca-
Cola, which was No. 1 in '94, fell to No. 5.  Dave Vadehra,
President of Video Storyboard Tests, said the "Always Coca-Cola"
campaign has "become dated very fast."  Three brands off the list
included Taster's Choice, Energizer, and Campbell's Soup, which
had Nancy Kerrigan as a spokesperson last year.  The top ten TV
campaigns of the first quarter:  Budweiser, Pepsi, McDonald's,
Little Caesars, Coca-Cola, Pizza Hut, Bud Light, AT&T, Doritos,
Nike (Harr Berkowitz, NEWSDAY, 6/9).
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