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RAPTORS ADVERTISERS HOPE TO PULL YOU IN WITH DORNA SIGNS
Published May 31, 1995
The Raptors have signed a deal with Dorna USA to use their AdTime rotational signage system at SkyDome during their '95-96 inaugural season. More than 200 feet of AdTime signage is currently installed along the ring of SkyDome's upper level during Blue Jays games and other events. The deal will extend the AdTime system to the courtside area. The Raptors are the 16th NBA team to sign an agreement for AdTime, which is also used by 15 MLB teams, the AVP Tour, and this spring during the Stanley Cup playoffs (Dorna).