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CANADIAN NETS BATTLE OVER NAGANO RIGHTS
Published May 30, 1995
With the IOC decision on Canadian TV rights to the Nagano '98 Games due on Thursday, the fee is expected to be higher than the C$16M CTV paid for the Lillehammer Games -- "but by how much is speculation." Based on the price rise for CBS, Canadian rights should be at C$20M. But CTV VP of Sports Doug Beeforth "says that is far too high." Beeforth: "The Canadian market can't sustain that and that's the only ballpark we play in." CBC officials withheld comment until the IOC's decision, but CTV VP of Development Gary Mavaara argued, "We're not suggesting the CBC should be out of the Olympics or sports, but they shouldn't use the taxpayer cushion to escalate the bid." CTV paid C$4.5M for the rights to Calgary '88, while the CBC paid $11.7M for Albertville (James Christie, Toronto GLOBE & MAIL, 5/30). In Calgary, TV columnist Bob Blakey writes that it is time for the CBC to get out of sports broadcasting. Blakey: "Isn't it the job of a 'public broadcaster' to give us programs that can't or won't be produced by private networks and stations?" (CALGARY HERALD, 5/27).