CBS, ESPN Reach Sub-License Deal For MVC CBS To Live-Stream All Super Bowl Ads Source: Mayweather Fighting On CBS Unlikely Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power SI Featuring Different Covers For USWNT Westbrook Releases Debut Signature Shoe Mayweather Considers Airing Final Fight On CBS UFC Fighters Satisfied With Reebok Gear
SBD/25/Sponsorships Advertising Marketing
Published May 25, 1995
International Ice Hockey Federation President Rene Fasel's visit to Portland, OR, on Tuesday, was reportedly to meet with with Nike officials, according to the GLOBE & MAIL's William Houston. The IIHF's deal with Reebok has expired (Toronto GLOBE & MAIL, 5/25)....In the current issue of SI, "Scorecard" examines Reebok's deal with 14-year-old tennis star Venus Williams, comparing it to a similar contract with then-phenom Jennifer Capriati. Reebok is credited with paying Williams despite the fact she will play in only three tournaments, thereby not "overextending" her to fulfill schedule requirements. But, SI adds, "she has done nothing to merit such riches except provide one tantalzing glimpse of raw talent" (SI, 5/29 issue)....Walt Disney announced an "unprecedented move by a major studio" as they plan to make a motion picture that will be distributed directly to video stores and bypass theaters. The movie will be "Honey, I Shrunk the Parents" and star Rick Moranis (WALL STREET JOURNAL, 5/25).... Timberland will reportedly switch ad agencies from Mullen Advertising to BBDO, New York (BOSTON HERALD, 5/25)....CBS' Herb Weisbaum looked at the electronic game market, including new machines by Sega, Nintendo, and Sony. Weisbaum said not to expect the $400 price of the new Sega Saturn system "to come down anytime soon" ("CBS This Morning," 5/25).