Menu
Sponsorships Advertising Marketing

BEVERAGE NEWS: CADBURY PRES. ON COCA-COLA'S BARQ'S DEAL

     Jack Brock, U.S. Soft Drink President for Cadbury Schweppes,
said he has told the FTC it should reject Coca-Cola's pending
acquistion for Barq's Inc., the New Orleans-based root beer
company.  Brock: "We don't have a problem with (Coca-Cola)
devloping a brand.  But Coke already has such a dominant position
in the market."  Cadbury North America owns the A&W, Hires, and
IBC root beer brands, and Brock claimed they would lose over 20
million cases a year produced by Coca-Cola bottlers (Chris Roush,
ATLANTA CONSTITUTION, 5/25)....Coca-Cola Co. calls its "Red Hot
Summer Promotion" beginning June 1 the largest promotion in the
company's history.  The "under-the-cap promotion" will run for 13
weeks and offer $55M in available prizes and $1.5B in discounts.
Prizes include Ford Explorer Sports trucks, and more than 100
million discounts on Foot Locker merchandise (AD AGE ONLINE,
5/25).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/25/Sponsorships-Advertising-Marketing/BEVERAGE-NEWS-CADBURY-PRES-ON-COCA-COLAS-BARQS-DEAL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/25/Sponsorships-Advertising-Marketing/BEVERAGE-NEWS-CADBURY-PRES-ON-COCA-COLAS-BARQS-DEAL.aspx

CLOSE