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BEVERAGE NEWS: CADBURY PRES. ON COCA-COLA'S BARQ'S DEAL
Published May 25, 1995
Jack Brock, U.S. Soft Drink President for Cadbury Schweppes, said he has told the FTC it should reject Coca-Cola's pending acquistion for Barq's Inc., the New Orleans-based root beer company. Brock: "We don't have a problem with (Coca-Cola) devloping a brand. But Coke already has such a dominant position in the market." Cadbury North America owns the A&W, Hires, and IBC root beer brands, and Brock claimed they would lose over 20 million cases a year produced by Coca-Cola bottlers (Chris Roush, ATLANTA CONSTITUTION, 5/25)....Coca-Cola Co. calls its "Red Hot Summer Promotion" beginning June 1 the largest promotion in the company's history. The "under-the-cap promotion" will run for 13 weeks and offer $55M in available prizes and $1.5B in discounts. Prizes include Ford Explorer Sports trucks, and more than 100 million discounts on Foot Locker merchandise (AD AGE ONLINE, 5/25).