Kardashian Featured In T-Mobile Super Bowl Ads Coke, Hornets Renew Long-Term Deal UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
BEVERAGE NEWS: CADBURY PRES. ON COCA-COLA'S BARQ'S DEAL
Published May 25, 1995
Jack Brock, U.S. Soft Drink President for Cadbury Schweppes, said he has told the FTC it should reject Coca-Cola's pending acquistion for Barq's Inc., the New Orleans-based root beer company. Brock: "We don't have a problem with (Coca-Cola) devloping a brand. But Coke already has such a dominant position in the market." Cadbury North America owns the A&W, Hires, and IBC root beer brands, and Brock claimed they would lose over 20 million cases a year produced by Coca-Cola bottlers (Chris Roush, ATLANTA CONSTITUTION, 5/25)....Coca-Cola Co. calls its "Red Hot Summer Promotion" beginning June 1 the largest promotion in the company's history. The "under-the-cap promotion" will run for 13 weeks and offer $55M in available prizes and $1.5B in discounts. Prizes include Ford Explorer Sports trucks, and more than 100 million discounts on Foot Locker merchandise (AD AGE ONLINE, 5/25).