SBD/25/Sponsorships Advertising Marketing

BEVERAGE NEWS: CADBURY PRES. ON COCA-COLA'S BARQ'S DEAL

     Jack Brock, U.S. Soft Drink President for Cadbury Schweppes,
said he has told the FTC it should reject Coca-Cola's pending
acquistion for Barq's Inc., the New Orleans-based root beer
company.  Brock: "We don't have a problem with (Coca-Cola)
devloping a brand.  But Coke already has such a dominant position
in the market."  Cadbury North America owns the A&W, Hires, and
IBC root beer brands, and Brock claimed they would lose over 20
million cases a year produced by Coca-Cola bottlers (Chris Roush,
ATLANTA CONSTITUTION, 5/25)....Coca-Cola Co. calls its "Red Hot
Summer Promotion" beginning June 1 the largest promotion in the
company's history.  The "under-the-cap promotion" will run for 13
weeks and offer $55M in available prizes and $1.5B in discounts.
Prizes include Ford Explorer Sports trucks, and more than 100
million discounts on Foot Locker merchandise (AD AGE ONLINE,
5/25).
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