Sports Media

FIFA RELEASES FINAL WORLD CUP '94 VIEWERSHIP FIGURES

5.24.1995

On a cumulative basis 32.1 billion people around the worldwatched one or more of the games of World Cup '94 -- one billionmore than expected and 5.4 billion more than watched ITALIA '90,according to figures compiled by SRi, the research arm of FIFA'smarketing partner, ISL. A total of 16,539 hours of World Cup '94were broadcast around the world, almost 2,000 more than the14,693 hours of ITALIA '90. Regional breakdowns follow (FIFANEWS).

	NO. BROADCAST COUNTRIES		CUMULATIVE TV VIEWING AUDIENCE (000s)
REGION	1990	1994	1990	1994
Europe	35	54	7,643,445	6,773,389
N. Amer/Caribbean	23	21	389,522	373,149
Cent/SouthAmerica	20	20	3,281,546	4,289,105
Africa	49	50	2,552,388	3,387,024
Middle East	13	12	498,016	1,474,677
Asia	20	23	12,318,054	15,797,360
Pacific	7	8	9,758	20,948

World Totals	167	188	26,692,729	32,115,652

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