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         The LPGA and officials from the McDonald's LPGA Championship
    have announced the renewal of the tournament's contract with the
    LPGA.  The new contract is a three-year rolling agreement,
    whereby each year the McDonald's LPGA Championship is staged,
    another year is automatically added to the term of the contract.
    LPGA Commissioner Charles Meachem said both parties were
    "extremely happy" to make the announcement and pointed out that
    the '95 McDonald's LPGA Championship contributed $2.1M to
    charity.  The event is one of four LPGA's Major Championships and
    is played annually at the DuPont Country Club in Wilmington, DE

    Print | Tags: LPGA, McDonalds

         The latest National Golf Foundation figures show continued
    strength in the construction of golf courses in the U.S.  In '94,
    golf course development projects showed 381 new courses open --
    283 daily fee courses -- with another 769 under construction and
    541 in planning stages.  MI led the country in new courses opened
    during '94 with 27, followed by FL with 21.  MI also leads with
    66 courses under construction, followed by CA with 44 and IL with
    42.  FL still has the most courses in the country with 1,098
    (George Sweda, Cleveland PLAIN DEALER, 5/23).  More and more
    women are playing golf, according to the National Golf
    Foundation.  Women account for "just 21% of golfers, but they
    make up 37% of newcomers to the game."  The Executive Women's
    Golf League in West Palm Beach, FL was started in '91 and has
    nearly 10,000 members in 81 chapters, including "one of its
    fastest growing in Atlanta."  The Atlanta chapter has gained "a
    big boost from AT&T, where VP Larry Bell has encouraged
    saleswomen and other employees to learn golf as a way to enhance
    business."  Bell is so impressed with the league, he is going to
    write AT&T's 10 largest customers in Atlanta -- including Delta
    Air, Coca-Cola and Home Depot and "urge them to join" (Chris
    Burkitt, ATLANTA CONSTITUTION, 5/24)
         BRING IN THE SKY CAM:  MA-based Player Systems Corp. has
    developed SkyCaddie, a golf cart program that provides small
    electronic screens.  The screens "provide players with detailed
    information, such as yards to the front of the green, yards to
    the pin, yards to certain hazards and obstacles, and suggestions
    for playing the hole."  The system can also track play, and
    messages can be sent to ask slow players to speed up.  Players
    Systems Dir of Marketing Richard Beckmann has installation of the
    system pending at courses in Cape Cod, Myrtle Beach and Las
    Vegas, while it has already been installed at Sailfish Point Golf
    Club in Stuart, FL.  The "optimum market is probably resort
    courses, where management considers tee times to be like
    inventory.  Any method of better flow and speedier play is a
    profit maker for the course" (Joe Gordon, BOSTON HERALD, 5/24).

    Print | Tags: ATT, Coca-Cola, Home Depot

         Rawlings Sporting Goods Co. stock fell to a record low after
    the company announced its revenue and profit would be lower this
    year because of the baseball strike.  Shares fell $1.50 to
    $10.12, a drop of 12.9%.  Rawlings blamed weak baseball-equipment
    sales at retail outlets.  That "revised forecast surprised
    analysts, who thought the company might avoid a ripple effect"
    from the strike.  Jack Russo, who follows Rawlings for A.G.
    Edwards & Sons in St. Louis: "I don't know if it's because of the
    strike or just kids playing other sports. ... I think all of us
    were crossing our fingers."  A.G. Edwards, which had earlier
    considered Rawlings stock a "buy," has changed its position to
    give the company's stock a neutral "hold."  Rawlings has lowered
    its revenue projection for the fiscal year by 3.13% to $145M
    (Christopher Carey, ST. LOUIS POST-DISPATCH, 5/24).
         MERCHANDISE SALES SLOW ALL AROUND:  Although the sale of
    licensed baseball merchandise is down due to the strike,
    retailers and analysts hope revenue will pick up as the season
    progresses.  According to Nancy McCusker, Sports Services Dir of
    Merchandising, the "good news for the clubs and merchants is that
    fans who show up at the games are buying food, caps, shirts and
    other goods at about the same rate per person ... as they did
    this time last year."  Industry watchers all note that exciting
    pennant races would help the $2.5B business return to past
    performance.  John Horan, publisher of SPORTING GOODS
    INTELLIGENCE, said there are "lots of problems," but by the
    playoffs, "sales will back to normal" (Robyn Meredith, USA TODAY,


         Volume Services has been selected to provide concessions for
    the Jaguars and all events at the team's new stadium.  As part of
    a three-year deal, Volume Services will manage all food, beverage
    and merchandise concessions in the stadium.  Jaguars President &
    COO David Seldin said the company "has a strong track record as
    the industry leader in NFL stadiums."  Volume Services is the
    largest concessions provider to the NFL.  Jacksonville's new
    stadium, in the rebuilt Gator Bowl, is on schedule for completion
    in mid-August and will seat 73,000 fans.  The first game is
    scheduled for August 18 (Jaguars).

    Print | Tags: Jacksonville Jaguars, NFL
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