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SBD/23/Sponsorships Advertising Marketing
GOLF DEALS: MASTERCARD & THE COLONIAL; FORD ON SENIOR TOUR
Published May 23, 1995
MasterCard will become title sponsor of the PGA Tour's Colonial Invitation Tournament in Fort Worth for the next three years, according to Jimmy Burch in this morning's FORT WORTH STAR-TELEGRAM. A press conference tommorrow will confirm the details of the agreement. The Colonial has been without a title sponsor since Southwestern Bell failed to renew its agreement in '94. Earlier this month, MasterCard had signed a separate, one- year agreement to be "Presenting Sponsor" of this year's event. The tentative name for the event will be MasterCard Colonial National Invitation Tournament (FORT WORTH STAR-TELEGRAM, 5/23). FORD RENEWS SENIOR DEAL: Ford Motor Company has renewed its title sponsorship of the Ford Senior Players Championship through 1998. Ford had one year remaining on its original three-year deal, which began in '93. Ford's renewal guarantees purses of $1.5M, $1.6M and $1.7M in '96, '97, and '98, respectively. The '95 event will be held July 13-16 at the TPC of Michigan in Dearborn, MI (PGA Tour).