SBD/23/Sponsorships Advertising Marketing


     MasterCard will become title sponsor of the PGA Tour's
Colonial Invitation Tournament in Fort Worth for the next three
years, according to Jimmy Burch in this morning's FORT WORTH
STAR-TELEGRAM.  A press conference tommorrow will confirm the
details of the agreement.  The Colonial has been without a title
sponsor since Southwestern Bell failed to renew its agreement in
'94.  Earlier this month, MasterCard had signed a separate, one-
year agreement to be "Presenting Sponsor" of this year's event.
The tentative name for the event will be MasterCard Colonial
National Invitation Tournament (FORT WORTH STAR-TELEGRAM, 5/23).
     FORD RENEWS SENIOR DEAL:  Ford Motor Company has renewed its
title sponsorship of the Ford Senior Players Championship through
1998.  Ford had one year remaining on its original three-year
deal, which began in '93.  Ford's renewal guarantees purses of
$1.5M, $1.6M and $1.7M in '96, '97, and '98, respectively.  The
'95 event will be held July 13-16 at the TPC of Michigan in
Dearborn, MI (PGA Tour).
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MasterCard, PGA Tour

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