BASEBALL ALUMNI ARE A HIT WITH NABISCO, SARA LEE & MENNEN

     Major League Alumni's '95 marketing lineup will "feature
promotions linking its roster of retired greats with Mennen,
promotions with two divisions of Sara Lee Meals, and a return
engagement with six Nabisco cookie and cracker brands," according
to Terry Lefton in BRANDWEEK.  MLAM is a non-profit organization
of retired major leaguers, which is handled by Pittsburgh-based
Hawthorne Sports Marketing.  Among the summer brands to link
themselves to MLAM:  Mennen's Skinbracer will be packaged with
three trading cards commemorating great moments in baseball
history;  Nabisco will offer a Grand Slam Snacks Sweepstakes with
autographed baseball merchandise; Sara Lee's Mr. Turkey is
running a discount ticket policy with minor league teams in 14
cities.  Mr. Turkey will also do a phone-card promo with cards
"bearing the likeness" of former baseball greats; and Sara Lee's
Jimmy Dean sausage will come packaged with trading cards of
former stars such as Mike Schmidt and Catfish Hunter (BRANDWEEK,
5/22 issue).